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Growth Associate (6-12months internship)

Hong Kong, Hong Kong SAR

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
 
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
 
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
 
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
 

About the Opportunity:

This internship opportunity, lasting 6 to 12 months, requires a commitment of three days per week. We are looking for undergraduate or university students who possess strategic foresight in the Web3 industry and a strong passion for content creation. The ideal candidate will be adept at integrating Web3 trends with various content, AI, and video tools to effectively drive user growth, acquisition, and retention.
 

What You'll be Doing

  • 内容创意与执行：策划并制作爆款内容（如短视频、图文笔记），突出OKX品牌及Web3产品吸引力，促进渠道拉新
  • 增长运营式样：设计并执行增长实验（如A/B测试、裂变活动），优化内容在内容渠道、社群渠道上的传播效果和用户转化率
  • AI工具应用：使用AI工具（如MidJourney、ChatGPT、Canva）生成创意内容、分析用户行为或优化营销文案，提升工作效率。
  • 数据分析：跟踪内容表现数据（如浏览量、互动率、转化率），分析用户行为，提出优化建议
  • 市场研究：结合Web3行业动态，用户研究，为增长策略提供洞察
  • Content Creation and Execution: Plan and produce engaging content (such as short videos and articles) that highlights the appeal of the OKX brand and Web3 products, driving user acquisition through various channels.
  • Growth Operations: Design and execute growth experiments (such as A/B testing and viral campaigns) to optimize content dissemination and user conversion rates across content and community channels.
  • AI Tool Application: Utilize AI tools (such as MidJourney, ChatGPT, Canva) to generate creative content, analyze user behavior, and optimize marketing copy, enhancing work efficiency.
  • Data Analysis: Track content performance metrics (such as views, engagement rates, and conversion rates), analyze user behavior, and provide optimization recommendations.
  • Market Research: Combine insights from Web3 industry trends and user research to inform growth strategies.

 

What We Look For In You

任职要求
  • 香港在校大学生或研究生，市场营销、新闻传播、计算机科学、数据分析或相关专业优先
  • 熟悉Twitter、YouTube的内容生态，了解香港及华人用户的内容偏好，有相关账号运营经验者优先
  • 自驱力强，对Web3、区块链或加密货币行业有浓厚兴趣，或拥有加密交易基础知识者优先
  • 熟悉AI工具（如ChatGPT、DALL·E、Runway）用于内容创作或数据分析，具备基础编程或自动化脚本经验者加分
  • 具备基础数据分析能力，熟悉Excel、Google Analytics或类似工具
  • 优秀的沟通能力，以及文案、视频创作能力优先
  • 主动性强，适应快节奏的增长黑客工作环境，愿意尝试创新实验
 
优先条件
  • 有成功的Twitter、公众号、或YouTube等内容创作案例（如个人账号、品牌合作）
  • 了解增长黑客方法论（如AARRR模型：Acquisition, Activation, Retention, Referral, Revenue
  • 有Web3相关社区参与经验（如Discord、Twitter/X）
  • Current university undergraduate or graduate student in Marketing, Journalism, Computer Science, Data Analysis, or related fields preferred.
  • Familiarity with the content ecosystems of Twitter and YouTube; understanding of content preferences among Hong Kong and Chinese users, with prior account management experience preferred.
  • Strong self-motivation and a keen interest in the Web3, blockchain, or cryptocurrency industries; basic knowledge of crypto trading is a plus.
  • Proficient in AI tools (such as ChatGPT, DALL·E, Runway) for content creation or data analysis; basic programming or automation scripting experience is a plus.
  • Fundamental data analysis skills; familiar with Excel, Google Analytics, or similar tools.
  • Excellent communication skills, with a preference for copywriting and video creation abilities.
  • Highly proactive, adaptable to a fast-paced growth hacking environment, and willing to experiment with innovative approaches.
  • Fluent in Chinese and English is a must to interact with different stakeholders
 

Nice to Have

  • Proven success in content creation on platforms such as Twitter, WeChat, or YouTube (e.g., personal accounts, brand collaborations).
  • Understanding of growth hacking methodologies (e.g., AARRR model: Acquisition, Activation, Retention, Referral, Revenue).
  • Experience participating in Web3-related communities (e.g., Discord, Twitter/X).

 

#LI-KW1 #LI-ONSITE

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