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Brand Coordinator - Entertainment

Los Angeles

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

 

What You’ll Do

In the Brand Coordinator role, you’ll be responsible for providing day-to-day administrative and operations support to our brand team. You’ll be focused on managing important projects and executing day-to-day duties that keep our brand team on-track. If you appreciate the details, live to be organized, and are eager to start your career in brand management, we’d like to meet you.

What you’ll be working on:

Administrative & Operational Support

  • Oversee and deliver daily operational support for our Entertainment brand team
  • Manage team calendar; coordinate and schedule calls and meetings for the brand team with internal colleagues and external licensing partners
  • Assist with budget planning and management; maintain internal and external contact lists for quick and easy reference
  • Participate in meetings and phone calls in-house and with licensees; take notes and summarize for record-keeping and distribution
  • Assist with tracking action items and deliverables from meetings and ensure timely follow-up across teams
  • Develop and maintain product calendars
  • Prepare call agendas and notes for certain meetings when requested
  • Projects as requested

 

Brand & Licensing Coordination

  • Support a high-profile entertainment brand with cross-category reach (e.g., apparel, consumer products, content, partnerships)
  • Support execution of large-scale brand initiatives, retail launches, and co-branded partnerships across global regions including LATAM, EMEA, and APAC
  • Interface with internal departments (e.g., Legal, Creative, Marketing) and external stakeholders to ensure timely delivery of brand materials and approvals
  • Coordinate collection of brand assets and creative materials for internal use or licensee needs
  • Help organize and archive creative approvals, content calendars, and visual materials
  • Work alongside Business Development team to enter and update data from licensing term sheets, amendments, and renewals into Salesforce with 100% accuracy
  • Compile and track business performance and compliance data from licensing partners including certificates of insurance, quarterly royalty reports, and sales forecasts
  • Orchestrate product requests for photoshoots from licensees
  • Assist brand team with reviewing CADs and packaging; participate in style guide, marketing, and trend guide meetings
  • Develop and maintain knowledge of the entertainment brand via brand book study and review; suggest updates and revisions to align with the brand message and market

Analysis & Reporting

  • Request and input sales and royalty forecasts from licensees into databases and systems
  • Review and update deal terms per licensed partner
  • Analyze sell-through, royalty trends, and market performance by retailer to inform quarterly business reviews
  • Work with in-house Financial Planning & Analysis and licensing partners to collect and review sales projections and forecasts
  • Prepare financial analysis recaps for the brand portfolio as needed (e.g., by retailer, by product category)
  • Assist with competitive analysis for brands; monitor the brand competitive set through online research and store visits

Must Haves:

  • Has a BA/BS degree 
  • Is an enthusiastic, high-energy professional with a can-do attitude
  • Is a highly motivated self-starter with a strong interest in learning about brand management and isn’t afraid to get their hands dirty
  • Expects the unexpected and is a flexible and adaptable individual who is comfortable with the unknown
  • Has a working knowledge of retail math
  • Experience with Microsoft Word, Excel, and PowerPoint 

 

Primary Location Salary Range: $70,000 - $80,000

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy

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