Senior Producer, Performance Marketing

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

Your Role: 

BRUNT is seeking a Senior Producer with a strong background in performance marketing and video content production. You’ll be a strategic thinker and hands-on creator who can ideate, capture, and deliver scroll-stopping content—optimized for performance across paid channels like Meta, TikTok, and YouTube.

This role reports into the Growth function and partners closely with our in-house Content Producer, Creative team, and external editors to fuel the full-funnel content engine—from high-impact campaign spots to rapid-turn direct-response assets.

How You’ll Do It:

Content & Performance Strategy

• Lead weekly content planning, ensuring video and static/design concepts align with performance KPIs and brand positioning.
• Collaborate with Marketing and Creative to develop full-funnel content across brand awareness, consideration, and conversion.
• Analyze top-performing creative and translate learnings into new asset types, formats, hooks, and iterations.
• Own the lifecycle of performance video assets from concept through post-production, optimizing for platform-specific formats.
• Design and ideate creative A/B tests across a variety of ad elements, concepts, and variations.
• Maintain a view of the competitive landscape across other top brands using Meta Ad Library, TikTok Top Ads, and YouTube Ads Leaderboard.

Pre-Production & Planning

• Drive pre-production for shoots, including talent sourcing, location scouting, gear selection, and prop planning.
• Collaborate with the Community team to manage, vet, and integrate UGC we receive, ensuring each asset meets brand standards, has clear usage rights, and drives toward performance KPIs.
• Maintain relationships with a select group of key contracted creators, ensuring timely delivery of high-quality UGC assets.
• Build clear and efficient shot lists and call sheets to ensure production days run smoothly.
• Develop storyboards and creative briefs in partnership with the team, especially for larger campaign shoots (retail, product launches).

Production & Direction

• Capture high-quality video content weekly across a range of formats including:
• Social-first paid ads (20-25 concepts/week)
• Product launches and evergreen content
• Direct talent and crew on-site, ensuring a smooth, professional shoot experience; including leveraging self and other employees/teammates for on-camera needs
• Continuously evaluate and pilot cutting-edge advancements (including AI) for creative development in order to drive innovation and efficiency.
• May require 20% - 30% domestic travel. Travel up to 1-2x/month for campaign shoots and brand activations.

Post-Production & Asset Delivery

• In partnership with in-house and freelance editors, deliver 20-25 fully polished ad concepts per week optimized for Meta, TikTok, YouTube, etc.
• Collaborate with the design team on post elements (text overlays, motion graphics, thumbnails).
• Provide clear feedback to freelance and remote editors; maintain quality and brand consistency across all outputs.
• Organize and manage content libraries for easy asset reuse and repurposing.

What You Need to Succeed:

• 6+ years experience in content production with a focus on performance and/or social. 
• Strong experience with DSLR, mirrorless, and/or iPhone filming for digital platforms.
• Deep understanding of direct-response creative, including creative analytics, hooks, CTAs, pacing, and editing to stop the scroll.
• Proven track record of mentoring junior producers or coordinators.
• Advanced proficiency in Adobe Premiere Pro; working knowledge of After Effects or DaVinci Resolve a plus, general knowledge of editing software.
• Highly collaborative, organized, and comfortable managing multiple projects at once.
• Demonstrate adaptability to shifting priorities, experiment learnings, and emerging trends.
• Experience working with paid media teams and performance metrics (ROAS, CTR, etc.) preferred.
• Passion or appreciation for the trades and BRUNT’s mission.

WHY BRUNT?

At BRUNT, people come first. That’s why we support the whole employee.

This is how we do it: 

Financial Wellness

• Competitive compensation
• Equity
• 401k and retirement plan assistance

Health & Wellbeing

• Dental and Vision 100% covered by BRUNT 
• Comprehensive medical benefits 
• Paid parental leave 

Professional Development

• Clear and transparent performance management process 
• Understanding how you can level up at BRUNT 

Culture and Community

• All-Hands meetings twice a year for the entire team to connect 
• Flexible and collaborative work environment
• Thursdays social events with co-workers and community members 

No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds. 

We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!