ASO & SEO Marketing Manager

Dubai, United Arab Emirates

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About the role

We are seeking a ASO/SEO  Marketing Manager to join our world-class Growth Marketing team at Careem, with a strong focus on SEO, ASO, and the activation of emerging digital channels, including AI-driven discovery engines. This role goes beyond traditional performance marketing to encompass content visibility, intelligent targeting, and digital innovation that keeps Careem ahead of the curve.

You will build strategies that span across Paid Media, SEO, ASO, and AI-powered surfaces — ensuring our landing pages and brand visibility are optimized not just for search, but also for contextual discovery tools like ChatGPT and Perplexity. The ideal candidate blends technical know-how with creative fluency, and thrives in scaling new frontiers.

What you'll do

  • Lead SEO strategy to improve the visibility and performance of landing and long-tail pages (LLPs) across traditional search engines and new-gen discovery platforms (e.g., ChatGPT, Perplexity).
  • Collaborate with content, data, and web teams to structure, tag, and serve content that aligns with AI/LLM-driven search behavior.
  • Drive ASO (App Store Optimization) to maximize the performance of app store landing pages, ensuring best-in-class discoverability, conversion rates, and creative placement.
  • Explore and launch emerging marketing channels (e.g. AI chat surfaces, smart TVs, native placements), with a test-and-learn mindset and structured evaluation of performance.
  • Ensure clarity and alignment on campaign briefs, translating business goals into actionable growth tactics across owned and paid assets.
  • Partner with content and web teams to ensure keyword-rich, LLM-friendly content optimized for both search engines and emerging discovery platforms.

What You'll Need

  • Demonstrated experience with technical and content SEO, including schema, indexation strategy, and LLP architecture.
  • Strong knowledge of ASO best practices, with hands-on experience optimizing app listings and creatives.
  • Passion for new technologies and AI-led marketing; familiarity with the adtech ecosystem in platforms like ChatGPT or Perplexity is a strong plus.
  • Experience working with Mobile Measurement Platforms (e.g., Adjust) and understanding multi-touch attribution.
  • Familiarity with dashboarding tools (e.g., Looker Studio) and performance tracking.
  • Strong analytical mindset with an ability to connect insights to action.
  • A proven track record of scaling campaigns or programs from scratch, especially in non-traditional or nascent channels.
  • Over 3 years experience working directly in app store optimisation
What We’ll Provide You
  • We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
 
 

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