Back to jobs

Lead Product Marketing Manager

New York, NY; San Francisco, CA; Seattle, WA

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on GTM enablement, you'll work to:

  • Bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation
  • Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win
  • Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging
  • Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue
  • Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind
  • Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field
  • Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close
  • Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field
  • Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve
  • Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts
  • Influence product development by surfacing structured customer and seller feedback into the product roadmap
  • Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences

The Team You'll Work With 

You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

A successful Product Marketing Manager for this role would likely have:

  • 8+ years of hands-on product marketing/GTM experience
  • Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar  investor types
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Creative problem solving skills
  • Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
  • Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: 

  • $182,750 - $215,000 salary  in San Francisco, CA; New York, NY
  • $173,613 - $204,250 salary in Seattle, WA

Disclosures:

  • We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 
  • Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
  • For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
  • Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.

Create a Job Alert

Interested in building your career at Carta? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Carta’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...