CRM Growth Manager

CRM Growth Manager

• Location: Cape Town
• Hybrid: 2 days a week in office
• Salary: R712,000 - R850,000 per annum

We’re looking for a hands-on, ambitious CRM Growth Manager who is passionate about helping people across South Africa make better financial decisions. In this highly cross-functional, fast-paced role, you’ll be at the heart of driving adoption, engagement, and monetisation, using email, push notifications, in-product messaging and future mobile channels to bring our product experience to life.

Reporting to the Global CRM Head of Operations (UK-based), you’ll play a pivotal role in developing cross-channel engagement and monetisation strategies, ensuring a customer-first approach that drives commercial impact. With a strong focus on growth and trading (impacting revenue levers), you’ll collaborate daily with teams across Product, Marketing, Data, Engineering, and Commercial, both locally and globally.

We thrive on autonomy, problem-solving, and analytical thinking—and so do you. Numbers-obsessed and highly structured, you’ll love finding innovative solutions and capitalising on commercial opportunities. CRM is a blend of technical operations and commercial marketing, so being highly organised, logical, and data-driven is key. Experience with tools like Notion, Jira, Slack, and project management systems will set you up for success.

At ClearScore, we’re a team of passionate individuals bridging the gap between digital and physical. With an office in Cape Town, you’ll get the scale-up environment (and unlimited snacks, of course!), but more importantly, you’ll be part of a team that takes culture seriously and has big ambitions for the future.

If you thrive in a high-performing environment, love tackling challenges head-on, and want the freedom to make an impact, this is the place for you.

What you will be doing:

• Oversee the day-to-day operations of the local CRM team, including line management of a CRM Specialist responsible for the creation and execution of BAU campaigns in the South African market. This includes providing guidance, managing their development, conducting 1:1s, and handling any escalations.
• Own and manage the South Africa BAU calendar and seasonal commercial exclusive campaigns, acting as the delivery lead for commercial and brand campaigns while collaborating with key teams like Marketing, Commercial, and Product.
• Serve as the South Africa SME for CRM, responsible for local BAU content, build, and execution to drive qualified, relevant traffic to our product and marketplace.
• Leverage your strategic mindset to align the South African business strategy with the Global CRM strategy, ensuring alignment on both strategic and local priorities with your line manager and South African leadership team.
• Own key performance targets by attending weekly and monthly trading meetings, tracking customer logins, monthly active users, local NPS, engagement, sendable base, CLTV, and revenue.
• Shape the customer lifecycle experience, analysing, planning, co-creating, and delivering localised content while collaborating with the Global Lifecycle team and the Global Creative Studio.
• Champion the customer’s voice, ensuring their needs and expectations drive discussions, strategic decisions, and business priorities.
• Identify and prioritise opportunities that maximise both user value and key commercial outcomes for the South African market.
• Take a data-first approach, reviewing reporting systems and CRM data daily to proactively drive performance and optimise campaign success.
• Drive a culture of excellence, ensuring all team deliverables meet the highest standards of quality, precision, and impact.
• Use data to fuel decisions, staying ahead of customer behaviour trends and delivering monthly reports that highlight key drivers, opportunities, and risks.
• Continuously challenge and refine ways of working, identifying opportunities to improve efficiency and enhance performance.
• Collaborate cross-functionally with Marketing, Commercial, Product, Data, and Engineering teams to embed CRM as a key driver of business impact.
• Ensure compliance with data governance, security, and POPIA best practices across data storage, processing, and overall handling.

Skills we'd love you to have:

CRM & Growth Experience:

• 4+ years of experience in CRM within a B2C digital business.
• Experience in a Growth-focused role is essential.
• Experience working in financial services (preferred but not essential).
• Hands-on experience with email and push marketing (design, build, and execution) is essential.
• Experience working with customer audiences in a customer engagement platform for segmentation and drip campaigns.
• Experience using Blueshift (preferred but not essential) or other customer engagement platforms like Braze, or marketing clouds such as Salesforce, Adobe, etc.
• Experience in designing and executing test-and-learn campaigns to improve engagement and monetisation KPIs.
• Experience carrying out experiments and sharing results with stakeholders.

Technical & Data Skills:

• Strong analytical and data skills, with a proven ability to turn data into actionable insights that drive performance.
• Comfortable working with large data sets (event-level and batch-loaded tables) to create audiences and drip campaigns.
• Proficient in Excel and confident in reporting on CRM KPIs.
• Basic HTML knowledge for email marketing, with the ability to amend code from templates.
• Experience working with dynamic content and personalisation systems.
• Familiarity with SMS, WhatsApp, and Social Retargeting (useful but not essential).

Mindset & Ways of Working:

• A bias toward action and delivery, you thrive in fast-paced environments, prioritise action over indecision, and drive projects to completion with a focus on results.
• Highly self-motivated and able to effectively manage workload and competing priorities.
• A strategic thinker who can challenge the status quo and drive efficiencies in ways of working.
• Organised and adaptable, capable of multi-tasking in a high-growth, fast-moving environment.

Collaboration & Creativity:

• Exceptional communication and relationship-building skills, with the ability to collaborate across teams and influence senior stakeholders.
• A strong, creative mind, always keeping an eye on industry trends and new ideas.
• A passion for making marketing communications as relevant and impactful as possible, ensuring they communicate our value proposition clearly while maintaining brand integrity.
• Ideally, you care as much as we do about helping people, providing free access to their credit score and helping them gain clarity on their financial situation.

Why ClearScore?

ClearScore is on a mission to make the world of personal finance clearer, calmer, and easier to understand. It starts with the free credit score and report but we're about to do so much more.

We want to take the complex financial decisions that people make in their lives and make them easier. We hold one of the biggest FinTech user bases in the world of over 22 million users but run ourselves like little start-ups. You're encouraged to challenge the status quo and fight for the better.

Since our launch in July 2015 in the UK we have expanded our product into South Africa in 2017, and Australia in 2020 and Canada in 2022. Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organization.

We trust you to manage your own time, so we offer flexible work and no fixed desk hours. We don't micromanage and believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

We also have a super-fast and friendly interview process, which is more like having a friendly discussion than being put under a microscope or pressure. We want to know the real you and if you'd be a great fit for us. 

Benefits:

• Holidays – 20 paid holidays (plus public holidays) and a “duvet day” on your birthday
• Pension Fund contribution over and above salary
• Private Medical Insurance
• Eye Tests
• Medial Aid Benefit - over and above salary
• Continued investment into learning and development 
• Flexible work hours and the ability to work from home
• Flexible, generous, and personalised maternity and paternity plans
• Monthly team events and office days out that we get to choose, and company events at the end of each quarter and retro
• Employee Assistance Program
• ClearScore Support Hub
• Perkbox

Equal Opportunities

ClearScore is committed to providing equal employment opportunities to all qualified individuals. As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.

• Levels 1-5: Minimum 2 days per week in-office
• Level 6 and above: Minimum 3 days per week in-office

• Flexibility to manage your work and life
• Dedicated in-office days for team building and collaborative projects
•  Office facilities (with plants!) designed for productive interactions
• Clear expectations and support for maintaining our hybrid schedule

Inclusion Policy

We are always looking for talented individuals to join ClearScore. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our people. Please see our People Policy Notice at https://www.clearscore.com/people-notice.