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Director, Lifecycle Marketing, Regional Engagement

San Francisco, CA, United States

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a leader to join our Lifecycle Marketing team as the Director, Lifecycle Marketing, Regional Engagement, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement.

  • Global-to-Local Title Marketing Strategy: Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities. You'll ensure global campaigns are localized and amplified across EMEA, US, LatAm, and APAC.
  • Organizational Leadership: Oversee and mentor a team of high-achieving Regional Managers (covering EMEA, US, LatAm, and APAC). Foster a collaborative environment, provide strategic guidance, and empower your team to achieve aspirational regional goals.
  • Regional Performance & Impact: Oversee the performance of title marketing programs across all regions, analyzing important metrics related to content consumption, viewer engagement, and fan sentiment. Identify best practices and areas for improvement to champion optimization.
  • Globally Matrixed Team Collaboration: Serve as the main liaison between global content, product, brand, performance marketing, and regional teams. You'll foster cross-team collaboration and clarity of execution to maximize the impact of title launches and evergreen content promotion.
  • Content & Audience Expertise: Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches to resonate with diverse anime fan bases around the world.
  • Localization Oversight: Guide your regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant for their respective markets.
  • Budget Management: Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment value.
  • Innovation & Best Practices: Stay up to date with industry trends, competitor activities, and latest marketing technologies. Foster a culture of continuous improvement and experimentation within your regional teams.

In the role of Director, Lifecycle Marketing, Regional Engagement, you will report to the VP, Retention & Engagement.

We are considering applicants for the locations of San Francisco, Los Angeles, or Dallas.

About You

We get excited about candidates, like you, because...

  • 15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.
  • 8+ years of experience leading regional or global teams, with an established history of developing talent and promoting high-achieving teams.
  • Industry experience working in streaming, entertainment, or digital media
  • Demonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).
  • Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
  • Demonstrated experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.
  • A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience
  • Bachelor's or Master's degree in Marketing, Business, or a related field

About the Team

The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Whether for our core streaming service or flywheel businesses, our mission is to promote growth, foster a membership mindset, and maximize lifetime value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - San Francisco, CA

$171,000 - $213,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.

  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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