Brand Experience Specialist

Welcome to Daiya Foods, where we are the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire our team. Our diverse portfolio of great tasting foods invites everyone to the table.   

Our dedication to minimizing environmental impact extends across our operations. We operate in a manufacturing facility and office that is LEED certified, embodying our commitment to sustainability through the leadership in energy and environmental design principles.  

Join our team of food-loving Daiyans, where our shared passion, vision, and ability to bring smiles to each other's faces fuel our journey of plant-based exploration. 
 

Your Future Job  

As a Brand Experience Specialist, you'll partner with the Sr. Manager, Brand Experience to craft unforgettable experiences at trade shows, consumer events, and our Marketing Kitchen tastings—turning every moment into a chance to build lasting brand loyalty. Your role will include developing creative strategies, orchestrating seamless event executions, and aligning everything with our business goals. Plus, you'll be the mastermind behind branded merchandise and warehouse management, ensuring smooth operations and a perfect fit with our marketing initiatives. Ready to make an impact? We can’t wait for you to join the team!

What You Will Do

• Assisting in the planning of annual strategic initiatives for trade and consumer events across North America.
• Leading the execution and management of trade events, including administrative tasks, ensuring smooth attendance, and delivering a seamless brand experience.
• Creating and implementing standard operating procedures (SOPs) for consumer brand experiences, covering elevated sampling, food safety, and sourcing materials to maintain brand integrity and quality standards.
• Supporting the Sr. Manager, Brand Experience in planning, executing, attending, and managing logistics and tastings at consumer events.
• Leading key events and activities in the Marketing Kitchen, showcasing its potential and driving engagement.
• Developing and managing a Daiya-branded merchandise program, from concept to execution.
• Collaborating with internal creative teams and external vendors to source, procure, and track marketing materials for tours.
• Overseeing day-to-day warehouse strategy, including inventory control, packing, and shipping tasks.
• Identifying key consumer and customer insights to guide future marketing strategies.
• Developing marketing collateral that aligns with our brand messaging and objectives.
• Managing the events calendar and ensuring timely post-event reporting, along with tracking key performance metrics.
• Communicating event opportunities, updates, and potential risks to internal stakeholders (Digital Engagement, Brand, R&D, Sales, Warehouse teams).
• Recruiting, training, and managing Brand Ambassadors and Food Temps as needed for events.
• Fostering long-term brand partnerships to increase brand presence and loyalty.
• Managing additional Brand Experience and Marketing projects as assigned.

Your Background

• Bachelor’s degree in Marketing or a related field, with two (2) years of experience in a similar role, or an equivalent combination of education, training, and experience.
• Preference for experience in the Consumer Packaged Goods (CPG) industry.

What You Bring 

• Proficient in Microsoft Office Suite. 
• Ability to work independently with minimal supervision in high-pressure environments. 
• Exceptional verbal and written communication skills. 
• Willingness to travel and perform set-up/take-down duties at events, representing Daiya professionally and energetically. 
• Strong interpersonal skills, with the ability to work both independently and as part of a team. 
• Excellent organizational and time-management abilities. 
• Skilled in managing multiple projects in fast-paced environments. 
• Demonstrated problem-solving, analytical, and decision-making abilities. 
• Able to prioritize tasks under tight deadlines. 
• Ability to influence and persuade at all organizational levels. 
• Capable of handling inquiries tactfully and efficiently. 
• Passion for the natural products industry and the culinary world is a plus. 
• Graphic design skills are a plus. 

Compensation, Benefits & Perks

Daiya’s compensation offerings are based on a pay-for-performance philosophy. The pay range for this position is from $55,000-$65,000 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. 

At Daiya, investing in our people is a top priority. We believe in building a flexible, hybrid model to make work-life harmony a reality. We strive to build diverse and high performing teams and empower continuous learning to grow and improve ourselves. 

• Competitive compensation 
• Extended health benefits fully paid by Daiya for your family 
• 3 weeks’ vacation 
• Flex days 
• Retirement savings matching program  
• Flexible spending account  
• Fun and creative environment 
• Inspiring and innovative work 
• Smart and passionate teams 
• Making people and the planet a healthier place 

Daiya’s Core Competencies 

• Emotional Intelligence – You possess the ability to manage emotions, as well as seek to understand the emotions of others around you. 

• Growth Mindset – You find opportunities and possibilities when challenged, embrace continuous learning, and constantly strive to grow and improve. 

• Effective Communication – You effectively listen, assess, and adjust your communication to align your intention and impact. 

• Collaboration – You work with and through others to create great results for Daiya. 

• Driving Results – You take the initiative to find solutions, deliver results, maintain focus, and drive accountability. 

• Service Excellence – You understand and serve the needs of others (Daiyans, consumers, and our communities) 

 At Daiya Foods, we are committed to fostering a diverse, inclusive, and equitable work environment, one in which employees can bring their whole selves to work everyday.  We welcome and celebrate differences because we believe a multitude of perspectives fosters innovation and will help us achieve our vision. 

Daiya Foods humbly acknowledges that the land on which we work, live, and play is the unceded traditional territory of the Coast Salish peoples, including the Tsleil-Waututh, Squamish, and Musqueam Nations. This connection to the land is not only a source of inspiration but also a guiding force in our journey towards greater environmental stewardship and community engagement.