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Advertising Agency - Account Manager

Remote

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Account Manager is responsible for supporting the Associate and Senior Directors of Client Experience in assisting to manage a large Key Account(s) at Goodway. You will gain lots of hands-on experience in foundational Account Management roles and responsibilities while growing and learning how to manage a direct client relationship. The Account Manager maintains working knowledge of the client’s business with a through understanding of products/services, strategy/visions, needs and challenges.

What You Will Do

  • Client Management:
    • Monitor day-to-day progress of campaigns and provide quality assurance on all client deliverables
    • Support Associate Director/Senior Director in overall client relationship and be the day-to-day lead on accounts
    • Drive satisfaction, growth, and product adoption on client accounts
    • Primary point of contact for client
    • Provide quality assurance on all company output including campaign plans, reports, and analysis.
  • Financial & Business Acumen:
    • Ensure data accuracy in Salesforce
    • Assist in IO management
    • Understand the scope/service tier and the impact of each client to our revenue.
  • Cross-Functional Collaboration:
    • Liaise with cross-functional teams to enhance client experience
    • Maintain client reporting and coordinate with cross-functional teams to meet deliverables
  • Team Participation and Best Practice Operations:
    • Ensure timely update of team status documents and stay on top of incoming client requests
    • Aid in project management of team workflow processes and the execution of campaigns
    • Co-lead team initiatives/projects with CX peers and leaders. Including collaboration on department team meetings
    • Actively participate/lead internal and external calls, including Kick-off, Account Team, Sales team, and client calls
    • Assist in reviewing and facilitating the completion of projects internally by working closely with the comprehensive client success team
    • Update http://Monday.com with campaign launches and client requests
    • Organize electronic team files and documents within the shared drive and across GWG toolset
    • Stay informed and current on industry trends, compliance, etc. This includes owning professional development, continually advancing skillset and staying ahead of trends, emerging media, etc.

What You Bring:

  • Have a minimum of 3 years of working knowledge in paid digital media and have a strong understanding of the Marketing landscape.
  • Possess strong client service skills along with a proven track record of delivering exceptional responsiveness, attention to detail, and clear, concise communication.
  • Have a strong understanding of direct response/performance marketing metrics such as visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
  • Demonstrate strong business acumen, as well as solid written and verbal communication skills, project management skills with a strong attention to detail.
  • Work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau experience required and 3rd party tracking experience.
  • You have had roles where you have had to manage change well, are a motivated self-starter with a team-player mentality, and can travel up to 20%.

 

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.  #usremote

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