Job Application for Assistant Brand Manager at Green Thumb

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The Role

The Assistant Brand Manager will be responsible for supporting brand and product development, packaging, trade & consumer promotions and advertising of GTI-owned brands. As an Assistant Brand Manager at GTI, you will bring your moxie and enthusiasm to market new products in our emerging industry and will work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results. Bring your consumer-minded marketing with premium brands and help us make it happen!

Responsibilities

Support the Brand Manager in strategic development and own the execution of brand plans including new product launches, line extensions and brand restages by working with cross functional teams
Partner with our Brand and Senior Brand Manager to track brand forecasts, brand health, and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget
Assist the Senior Managers and broader marketing team to develop brand promotions and help coordinate all national and local brand promotions and events
Work with the field marketing team, sales team, and Senior Managers to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions
Contribute to our sales presentations, materials and collateral that integrate brand marketing information and communicates key marketing programs, brand and product information
Support the Brand Manager in the strategic development and execution of social media plans across platforms
Support the Brand Manager in refining and regular maintenance of the brand's website and content creation related to the brand website
Own the execution of creating, updating, and refining Trade-focused tools and platforms including merchandising assets, Canva assets, Seed Talent, and the Digital Asset Management platform (DAM)
Manage imagery and product descriptions for upload to both internal (RISE) and external menus, coordinating with outside dispensary platforms as needed to ensure speed & accuracy.

Qualifications

Bachelor’s degree in Marketing, Business, Management, or a related field
Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required
Proficiency in Microsoft Office platforms, primarily Excel, PowerPoint, and Word
Exceptional organization and project management skills
Strong writing, presentation and verbal communication skills
Comfortable with ambiguity and able to effectively balance pace and execution
Demonstrated skill in building and working in strong cross-functional teams
Genuine interest in and passion for the cannabis industry!

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$60,000 - $70,000 USD

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Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.

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Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will.

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Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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Assistant Brand Manager

The Role

Responsibilities

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Voluntary Demographic Questions