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Strategist

New York

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

 

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

POSITION OVERVIEW

At Grey, we believe great brands don’t just sell products—they shape culture, build emotional connections, and even move our world forward. Our brand experience strategists are curious, analytical, and creative thinkers who use insights to craft compelling brand narratives, inspire Famously Effective ideas, and ensure our work is grounded in deep consumer behavior and culture understanding. If you are eager to uncover and translate consumer insights into creative strategies and collaborate with world-class teams to bring the brand experience to life—this is the role for you.

As a you will be responsible for supporting brand strategy development, shaping creative briefs, and collaborating with others to inspire the work and bring campaigns to life. You will identify key market trends, competitor analysis, and consumer insights through rigorous research, with the support of the data strategy team. You will work with senior team members to create actionable brand strategy and engagement plans that bring the brand experience to life.

The ideal candidate has a passion for culture, an obsession with understanding people, and a drive to uncover what makes brands resonate. You will challenge yourself to find the most compelling insights and creative inspirations.

 

KEY RESPONSIBILITIES 

  • Conduct research and analyze data to uncover consumer insights, cultural trends, and competitive insights.
  • Partner with data strategists to synthesize qualitative and quantitative insights into clear takeaways.
  • Develop strategic deliverables such as competitive studies, audience personas, and creative briefs.
  • Contribute to integrated marketing strategies, ensuring brand messaging is impactful at every touchpoint.
  • Support creative development by providing strong strategic thinking and creative inspiration.
  • Assist in campaign measurement and performance analysis, refining strategies based on results.
  • Manage multiple workstreams simultaneously, ensuring seamless execution of strategic initiatives.
  • Collaborate with cross-functional teams to ensure alignment across media, creative, and production.
  • Stay ahead of cultural shifts and emerging trends, sharing findings that can inspire new opportunities.
  • Present insights and recommendations in a compelling, story-driven manner to internal teams and clients.
  • Be fully immersed in the world of travel and tourism for Las Vegas and Cayman Islands
  • Be confident in crafting social first communication plans
  • May be asked to travel 1-3 times per year.

WHAT YOU WILL NEED 

  • 2+ year of experience in strategy, brand planning, market research, or related fields
  • Strong understanding ofconsumer insights, cultural analysis, and audience segmentation
  • Basic understanding ofqualitative and quantitative research methods
  • Ability tospot a great insight when you see it, and the desire to learn how to craft it better
  • Passion forstorytelling, creative thinking, and brand-building
  • Basic understanding ofresearch tools, trend analysis, and competitive intelligence
  • Basic knowledge ofsocial, digital, and traditional media landscapes
  • An understanding of AI and how it is impacting the marketing landscape
  • Familiarity withtrend forecasting, audience research, and digital marketing best practices a plus

WHO YOU ARE 

  • Curious Investigator: Always asking why, uncovering deeper insights, and connecting the dots between data and human behavior
  • Creative Thinker: Able to inspire ideas through a blend of logic, intuition, and cultural awareness
  • Strategic Problem-Solver: Balances analytical rigor with creative intuition to guide brand strategies
  • Effective Communicator: Presents insights and recommendations with clarity, confidence, and impact
  • Team Player: Works collaboratively across disciplines to bring integrated campaigns to life

  

 

 

 

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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