VIP CRM Manager

Growe welcomes those who are excited to:

• Prepare a strategic monthly calendar tailored for Casino and Sports customers;

• Use analytics to drive CRM decisions and planning;

• Conduct weekly analysis on campaign performance and profitability;

• Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles;

• Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation;

• Collaborate with content, design, and product teams to create engaging and relevant promotions;

• Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions;

• Identify key Sports and Casino events to align with targeted promotions;

• Ensure consistent, compelling, and timely communication around special events and offers;

• Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

• Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance;

• Use insights to drive continuous improvement and decision-making.

We need your professional experience:

• 2+ years of experience in a CRM/Retention/Marketing role;

• Experience with the iGaming industry (will be a plus);

• Experience managing VIP segments and executing high-value retention strategies;

• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

• A good understanding of player behavior is a strong advantage;

• An Upper-intermediate level of English (written and spoken).

We appreciate if you have those personal features:

• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

• Comfortable working under pressure and managing multiple deadlines simultaneously;

• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.