General Manager, Owned & Operated

Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.

Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.

Join us to create a new and better aging experience for our clients, their families, and our Care Professionals. 

About the Team:

At Honor, we are redefining what homecare can be — blending world-class operations, innovative technology, and compassionate service to transform the industry.

Within Honor, the Owned & Operated (O&O) team is at the forefront of this transformation.

The O&O business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.

 

About the Role:

As General Manager, O&O, you will own the growth, operations, and P&L performance of a portfolio of territories within Honor’s Owned & Operated business.

Reporting to the Vice President of O&O, this role focuses on strategy, execution, team leadership, while building scalable operational practices that will serve as a flagship model for the broader Home Instead Network.

This is a hands-on leadership opportunity for a results-driven builder who thrives in ambiguity, dives deep into analytics, and leads teams with purpose — making a tangible difference in the lives of aging adults and their families.

This role typically involves travel about three days a week, three weeks per month—especially during the initial ramp-up—though some months may require no travel at all.

 

As General Manager at Honor, you will: 

• Drive Business Growth and Own P&L
• Own the full P&L for assigned O&O territories, driving revenue growth, profitability, and operational excellence.
• Implement initiatives that accelerate organic YoY growth, moving territories toward aspirational targets of XX%+ annual growth.
• Collaborate with the VP of O&O and cross-functional teams to develop and execute strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively.
• Operational Excellence & Scalability
• Build and implement scalable operational playbooks that drive consistency, efficiency, and results across all functional areas.
• Standardize processes and resource allocation frameworks to support sustainable growth across territories.
• Identify and address gaps in team structure, tools, and reporting to improve operational performance and enable data-driven decision-making.
• Lead efforts to standardize reporting and data accuracy, enabling teams to monitor performance, identify trends, and take corrective action.
• Pilot Innovation and Shape Strategy
• Pilot new initiatives, technologies, and operational models that address systemic challenges in home care.
• Lead experimentation efforts, including data-driven sales processes and referral pipeline management, and translate insights into scalable models for broader adoption across the Home Instead network.
• Lead High Performing Teams
• Lead, mentor, and develop cross-functional teams aligned with Honor’s mission, driving a culture of ownership, accountability, and continuous improvement.
• Set clear goals and expectations, monitor team performance through standardized reporting, and ensure consistent execution.
• Foster strong collaboration across regional and corporate partners to prioritize and deliver operational objectives.

Key Results:

• Growth: Deliver X% growth in hours and revenue in each territory
• Playbook: Develop and implement repeatable, metric-driven operating playbooks across sales, recruiting, and care delivery which improve consistency, efficiency, and performance across markets.
• Team: Establish a strong local leadership bench and frontline team by hiring the right talent, setting clear performance expectations, and instilling a culture of accountability, continuous improvement, and mission-driven execution

We’re looking for you to bring: 

Competencies: 

• Drives High Performance: Sets ambitious goals, leads teams through change, and builds a culture of ownership, accountability, and results — especially in fast-paced, ambiguous environments.
• Influence & Collaboration: Exceptional communicator who builds alignment across teams, driving coordinated execution around shared goals.
• Leads Change with Purpose: Inspires teams to adopt new processes, embrace operational improvements, and sustain a culture of agility, accountability, and continuous growth.
• Turns Data into Strategy: Connects operational and financial insights to business strategy, translating data into clear priorities, targeted actions, and measurable growth outcomes.

Qualifications: 

• 6+ years in operational leadership (multi-site/multi-territory preferred), managing P&L, scaling revenue, and leading cross-functional teams.
• Experience thriving in high-growth, tech-enabled, digitally native operation.
• Proven track record of driving revenue growth through a combination of lead generation, sales funnel conversion, and operational efficiency improvements.
• Strong analytical skills, diving into complex data to uncover insights, turning them into real-world strategies and actionable steps to drive results and manage performance; with hands-on experience using Excel, and/or other BI tools.
• Demonstrated success leading change initiatives and operational transformations in complex, fast-paced environments.
• Proven ability to own growth and operations across dynamic markets—navigating ambiguity and variability to build, test, and scale repeatable playbooks that drive sustainable performance and expansion.
• MBA  is a plus.  

 

Leadership Principles:

Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following  are particularly relevant to this role:

• Always Push: Leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.
• Identify Problems: Leaders have a keen sense that an identifiable problem is present. They identify it, determine the root cause and propose a solution. Leaders ensure solutions are implemented and partner as necessary.
• GSD (get stuff done): Leaders make tangible progress, delivering quality and timely results. When looking at their accomplishments over the course of a month, it's staggering what they have accomplished and how much they have moved the organization forward.
• Fly High & Dive Deep: Leaders operate at all levels. They know when to stay connected to the details to enable execution and when to stay high level and empower others. Leaders audit when data and anecdotes differ.
• Find Those Better Than Themselves:  Leaders seek out those that are better than themselves, listen to them, actively engage them in meaningful work and develop them.  They recognize exceptional talent and willingly move them through the organization.

At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.

Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.