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Product Design Manager

London, United Kingdom

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.  

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?

Your Role

We’re looking for a customer-obsessed Product Design Manager to lead design for our North American Sports (NAS) experience: defining the NAS design strategy, building a high-performing team, and shipping work that changes how elite sports organisations operate. You’ll set the vision, own experience quality, partner with Product and Engineering to shape a 12-18 month roadmap, and embrace AI at every step of the design process.

As a Product Design Manager, You’ll

Define and own the NAS design strategy
Set the experience vision for North American Sports. Identify where products should converge into shared workflows and where they need to stay specialised, grounded in deep customer understanding, business outcomes, and a 12-18 month roadmap.

Be relentlessly customer-obsessed
Build a culture of customer obsession across your team and your build partners. Ensure design decisions trace back to a real user need - whether that’s the analyst reviewing video all day, the scout evaluating 200 prospects a week, or the coach who needs answers in the moment.

Own cross-product experience quality
Own the end-to-end experience across video analysis, performance, scouting, and recruiting tools. Use Hudl’s UXQ Heuristics as a shared quality language in critiques, reviews, and quality checks. Reduce friction and context-switching while championing consistency through the Uniform design system.

Embed AI into how your team works
Lean into AI to accelerate research synthesis, generate and test prototypes faster, run design QA checks, and explore more of the solution space. Help your designers build confidence with AI-enabled workflows and push the team to stay at the frontier of what’s possible.

Be a player-coach
Manage and develop a small team of designers through hands-on leadership. Set clear expectations around craft, platform-first thinking, and data-informed decision-making. Build individual development plans around UX competencies and create an environment where designers do the best work of their careers.

Build strong partnerships
Design doesn’t ship alone. Build deep, trust-based partnerships with your Product, Engineering, Scrum, and Quality counterparts.

Bring clarity to complexity
Guide teams through ambiguous, multi-product workflows by asking the right questions, leveraging insights, and balancing simplification with elite-level customisation.

Drive strategic alignment
Operate at the segment level to ensure consistency across squads, align roadmaps 12-18 months out, and steward cohesive experiences.

Take full ownership of outcomes
Own experience quality and impact across your space, grounding work in business results, customer satisfaction, and learning velocity.

 

For this role, we're currently considering candidates who live within a commuting distance of our offices in London. But with our flexible work policy, there aren't any current requirements for the number of days you come to the office.

Must-Haves

Customer-obsessed
You don’t just advocate for users - you build a practice around understanding them deeply, and you hold your team and build partners to that standard.

Strategic design leader
You connect design work to business, platform, and company goals - not just user needs in isolation.

Proven player-coach
You have experience managing designers, developing talent, and leading by example when the work demands it.

Deeply curious about professional sport
You understand (or are hungry to learn) the world of professional and college sports - the pressure, the workflows, and what it means to design for analysts, coaches, scouts, and decision-makers.

Systems thinker
You have a platform-first mindset and experience driving consistency through design systems.

Data-informed and research-grounded
You translate qualitative and quantitative insights into clear design direction and can articulate why a decision was made.

Clear communicator
You tell compelling stories, build alignment across disciplines, and can hold the room in a strategy review.

Comfortable with complexity
You’ve designed for expert users, enterprise systems, or multi-product experiences and know how to balance power with usability.

Quality-driven
You have experience using heuristic frameworks to evaluate and raise the bar on experience quality, alongside strong accessibility and critique practices.

AI-forward
You have started to use AI to accelerate your own design work and are excited to help a team adopt AI-augmented workflows across research, prototyping, and QA.

Strong portfolio
You can show end-to-end UX work across complex or multi-product experiences.

 

Nice-to-Haves

  • Direct experience in professional sports - either designing for sports organisations or working within one.
  • Experience shipping AI-enhanced product features (not just using AI in your workflow, but building AI into the product).
  • Multi-product or cross-platform design experience at scale.

 

What Success Looks Like

In your first year, you’ll have:

  • Established a clear design strategy for NAS that your team, build partners, and leadership all rally behind.
  • Identified the highest-friction cross-product workflows and shipped meaningful improvements that reduce context-switching and time-to-value for elite users.
  • Built deep customer understanding into your team’s practice - with every major design decision grounded in real user needs.
  • Embedded AI into how your team works - not as an experiment, but as standard practice across research, prototyping, and review.
  • Grown your team’s capability and confidence, with clear development plans, strong build partnerships, and a shared quality language through UXQ Heuristics.
  • Delivered consistently against UXQ quality, with measurable accessibility improvements
  • Become the person your segment looks to for the experience vision - someone who can see 12-18 months ahead and rally a cross-functional team to get there.

Our Role

  • Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time above any required statutory leave, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
  • Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
  • Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
  • Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech you need to do your best work.
  • Support your wellbeing. Depending on location, we offer medical and retirement benefits for employees—but no matter where you’re located, we have resources like our Employee Assistance Program and employee resource groups to support your mental health.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices. 

This role will also be eligible for a long-term incentive (LTI) award. Any bonuses awarded are based on individual and company performance paid at Hudl's discretion. 

Base Salary Range

£66,000 - £111,000 GBP

Inclusion at Hudl 

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong. 

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports. 

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

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We'd like to know how well we're doing to ensure diversity, equity and inclusion in our recruitment processes. To help us reach this goal, we'd appreciate if you'd take our diversity questionnaire. Your voluntary choice to complete it will create a separate, confidential record of your name, where you learned about the role you applied for, and information about protected characteristics (UK: the Equity Act 2010).

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  1. Hudl Privacy Policy can be found at https://www.hudl.com/privacy .
  2. Hudl and its affiliates act as data controllers in relation to the personal data Hudl collects in connection with its recruiting and hiring processes, as well as with data subprocessors engaged by Hudl to help manage those processes.  Hudl’s headquarters and its sub processes are located in the USA. If you are located outside of the USA, your personal data will be transferred to the USA once you submit it through our careers site.
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