Head of Veterinary Marketing

About Loyal

Loyal is a clinical-stage veterinary medicine company developing drugs intended to extend the lifespan and healthspan of dogs. Our mission is to help dogs live longer, healthier lives.

We’ve already achieved significant milestones on our path to earning FDA approval for the first lifespan extension drug for any species. We have three products in our pipeline and are on track for FDA conditional approval within the next year.

Loyal is a well-funded startup in growth mode. Our team includes scientists, veterinarians, engineers, operators, and creatives. This role will play a key role in supporting our growth strategies.

About the role

We’re seeking an experienced Head of Veterinary Marketing to lead our efforts to drive awareness, education, and adoption of LOY-002 and future pipeline drugs within the veterinary community. This leader will be responsible for equipping veterinary professionals with the knowledge and confidence they need to embrace longevity medicine and to prescribe our products.

This role sits at the intersection of science, education, and marketing. You will own our veterinary marketing funnel from top to bottom. You will partner with our clinical team of veterinarians to develop and execute strategies that educate the veterinary community about aging as a modifiable risk factor for nearly all diseases that shorten dog lifespan, the anticipated clinical benefit of our product(s), safety, and the benefits of early adoption. You will develop content and strategies to nurture interest leading up to launch, as well as developing and executing our veterinary marketing plan for launch. You will be a key partner to our business development and sales teams, building the education-first foundation that ultimately converts early awareness into prescribing behavior. 

You will manage and grow a small but high-impact team responsible for veterinary continuing education content and strategy in partnership with our clinical team, events and conferences, and partnerships with key opinion leaders, influencers, and other industry groups. 

The successful candidate should be an excellent operator who can create structure and clarity out of ambiguity, and get things done quickly and excellently in a startup environment.

You will be reporting to our Chief Commercial Officer.

Key Responsibilities

• Be the voice of the veterinary industry in all things veterinary consumer-driven and commercial strategy
• Develop and execute a bespoke, veterinary education strategy to raise awareness of longevity medicine and LOY-002, in partnership with our clinical team
• Partner with clinical team to design and oversee CE programs (digital and live), ensuring content is scientifically rigorous, accessible, and engaging to the particular audience
• Lead Loyal’s presence and CE initiatives at veterinary conferences, maximizing educational impact and brand visibility
• Build and manage partnerships with veterinary associations, schools, and thought leaders to amplify Loyal’s message and build credibility in the field ahead of launch
• Design education pathways that nurture early adopters and move them toward prescribing
• Drive the development of digital content and campaigns that extend reach and engagement beyond live events
• Manage and mentor the veterinary marketing team, ensuring alignment with broader goals
• Establish clear metrics for awareness, education engagement, and conversion, and report progress regularly to the leadership team
• Ensure all aspects of veterinary communication are compliant with regulatory guidance

About You 

• Veterinary industry expertise: You bring proven experience in animal health, veterinary education, or related fields, with a deep understanding of how to engage and influence the veterinary community
• Education-first marketer: You are passionate about educating professionals and building trust in new categories through clear, science-driven storytelling
• Digital fluency: You understand how to leverage modern digital marketing tools and platforms to scale education and engagement
• Builder mindset: You thrive in early-stage environments, are comfortable creating strategy and process from scratch, and are motivated by the opportunity to launch a new category
• Leadership: You have experience managing and growing small teams and are skilled at balancing high-level strategy with hands-on execution
• Collaborative spirit: You work cross-functionally with scientists, clinicians, product teams, and other commercial leaders, and excel at building relationships with external partners

Qualifications

• 8+ years of marketing, clinical education or communications experience within the animal health, pharmaceutical, or life sciences sectors; animal health strongly preferred  
• Demonstrated success driving awareness and education initiatives within the veterinary community
• Experience with digital marketing platforms, audience segmentation, and driving marketing-qualified leads
• Excellent communication, presentation, and story-telling skills
• Willingness to travel to conferences, events, and partner sites as needed 

Salary range: $180,000 - $220,000

Loyal Benefits:

• Full-coverage health insurance — medical, dental and vision — for you and your dependents
• $1,000 home office equipment stipend
• $1,200/year learning budget for books, courses, etc.
• $250/month wellness budget for gym, cleaners, spa, food, etc.
• All 3-day weekends are turned into 4-day weekends 🎉
• Unlimited vacation and paid holidays
• Paw-ternity leave — adopt a dog and get a day off with your new family member 🐶
• Annual company retreat at beautiful locations across the country (recently: Tahoe, Cape Cod)
• Competitive salary
• Company equity options grant for new hires

Loyal is founded and led by a first-gen, female CEO and is proud to be an equal opportunity employer. We do not discriminate against applicants based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. 

Our Values

Lean into moonshots | We do not settle for incremental change. We have the bravery to take risks and shoot for the impact we want to have.

Opportunity is at the intersection | We lean into combining disciplines, expertises, and perspectives not normally adjacent. We design our organization to facilitate cross-pollination and cross-collaboration. We reject silos.

Expertise without ego | Titles do not determine who has a voice. We work on hard, technical problems and have a ton of fun while at it.

Learning by doing | Our path is novel and many things we are doing have never been done before. We lean into MVPs and are open to unexpected outcomes.

Lead with context | We equip people with the context and background necessary to make their own decisions and act in the best interest of Loyal. We empower teams to succeed.

Empathy and respect for all life | Our patients are not just numbers. Our work is intentional, thoughtful, and guided by respect for life. We take our responsibility to pets and pet parents seriously.