Senior Brand Marketing Lead 🐱

😻 A bit about the opportunity:

Are you a hardworking, cat-centric individual ready to transform cats lives with the power of tasty, Fresh food? Marro might just be the place for you. Our whole purrpose is to make the lives of our cats and their people happier, healthier, and that bit easier. We are guided by the joy of cats, sharing our expertise, making life easier for our community, and the importance of feeding cats something that’s healthy and that they absolutely love. We all know dogs deserve better. But so do cats. Enter Marro - the Fresh food your cat’s been asking for. Think of Marro as Butternut Box’s charming younger sister who is all for cats. Because cats and dogs have their differences, but are united by their love of Fresh, tasty food.

📣 A bit about the role:

As the Senior Brand Marketing Lead, you will play a pivotal role in shaping the identity of our brand. We're on the lookout for a creative, highly motivated, results-oriented Senior Brand Marketing Lead to help define and drive forward the Marro brand. You’ll take ownership of growing the Marro brand sustainably and efficiently, ensuring impactful execution across all brand marketing initiatives.

Brand Strategy & Execution

• Develop and execute brand marketing strategies across paid, owned, and earned channels.
• Own and manage the brand planning calendar, ensuring seamless communication and alignment.
• Identify new channels and initiatives to drive brand-led growth.
• Scope and develop partnerships with brands, organisations, and talent to amplify our reach.

Performance & Measurement

• Run targeted regional or channel-specific tests to optimise brand impact.
• Set up and manage reporting frameworks, analysing brand health and campaign performance.
• Use insights to inform future brand strategies and refine marketing efforts.

Brand Guardianship

• Ensure all marketing efforts align with brand guidelines and identity.
• Review and provide feedback on creative assets from internal and external teams.
• Develop messaging guidelines for partners to ensure consistent brand representation.

Budget & Partnerships Management

• Track and manage brand budgets, ensuring investments align with strategic goals.
• Act as the lead contact for agencies and partners, negotiating terms and managing costs.

Leadership & Team Management

• Lead a team of designers, copywriters, and creatives across multiple projects.
• Maintain brand standards and ensure high-quality execution across all creative outputs.
• Inspire, motivate, and mentor your team, supporting their professional growth.
• Review content, provide clear feedback, and drive continuous improvement.
• Monitor team performance and propose strategic actions for future success.

Collaboration & Innovation

• Work closely with the wider team of passionate cat lovers to drive brand growth.
• Foster relationships with the dog squad, collaborating on growth strategies.
• Continually evolve the role and take on increasing responsibility as the brand expands.

👋A bit about you:

• Experience in building compelling brand plans using customer and market insight
• Proven brand strategy skills, with the ability to define key focus areas across the brand funnel and develop a cohesive plan
• Adept at executing campaigns with direct experience buying media for multiple channels
• A strong understanding of brand measurement principles, techniques, and KPIs
• Experience in managing all or part of a brand budget
• An eye for impactful design & copywriting and the ability to feedback on creative work
• Very strong communication skills and relationship-building with internal & external teams
• You're a cat lover who understands the special bond between humans and their feline family members and can build a brand that tugs at the heartstrings of our audience.
• Passion for start-ups
• Obsessed with cats

📢 Our interview process:

• Application review
• Initial call (45 minutes): Introductory chat with our Recruiter.
• Technical interview (60 minutes): Remote interview where you’ll be asked a number of scenario and competency based questions.
• Take home task: This will be sent to you via email and will be used to understand more about your technical skills.
• Final interviews (1 hour 30 mins) : In-person interviews in our office in White City. Part 1) You’ll be asked to run through your task and discuss practical examples from your experience. Part 2) You’ll get a chance to meet your peers.

ℹ️ Logistics:

• This team works 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. This is non negotiable, so please only apply if you’re within a reasonable commute of London.
• We reserve the right to close the position if we receive a lot of applications. We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally.
• We are unable to offer visa sponsorship for this role.
• We are not looking for recruitment agency support for this role.

💛 A bit about what we offer:

• Equity option package
• 25 days holiday (plus 8 bank holidays), 5 paws days and an additional day every year of service
• £500 personal learning & development budget
• Butternut Box / Marro employee discount
• Subsidised Private Medical Insurance with Vitality
• Cycle to work scheme
• Flexible working with hybrid remote working
• Team socials, plus company-wide summer and winter parties

❗️ A few things to note:

• There is no specific timeframe this role will be live for, but we normally experience a high volume of applications. So, if you are interested, we suggest applying as soon as possible.
• We aim to respond to all applicants personally and provide valuable feedback.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

 

#LI-Hybri