Sr. Director, Consumer Product Marketing

California, USA

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

If you want to help make an impact on our members' lives – we want to hear from you!

About the Role:

This is a rare opportunity to build and lead a high-impact Product Marketing function at a company redefining how people learn. As Sr. Director of Product Marketing at MasterClass, you won’t just execute—you’ll shape strategy, connect the dots across Product, Research, Data, Marketing, and Finance, and guide our most cross-functional efforts forward. You’ll be the strategic force behind how our products are positioned, priced, launched, and understood—both internally and by the world.

In this role, you’ll gain firsthand experience influencing product direction at the intersection of consumer insights, storytelling, and commercial strategy. You’ll grow as a leader by designing new systems, mentoring future marketing talent, and earning trust across the C-suite. If you're energized by challenge, excited by growth, and driven to lead with both rigor and creativity—this is the role for you. Join us to help shape the future of learning while leveling up your own.

What You Will Do: 

  1. Function Development: Lead the creation and development of the Product Marketing function at MasterClass, establishing processes, frameworks, and best practices to drive the success of our online learning products.
  2. Strategic Planning: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and overarching business goals.
    1. Work with Research to analyze consumer trends, wants and needs
    2. Analyze competitors to identify trends and potential opportunities
    3. Work with Data to understand consumer behavior
    4. Work with Product and Performance Marketing to craft solutions
    5. Work with Finance to establish pricing and packaging strategy, and informed and realistic targets
    6. Work with Data, Product and Research to set up performance tracking and feedback loops
  3. Creative Campaign Development: Lead the development of high-impact marketing campaigns across various channels, leveraging insights and data to craft compelling narratives and creative assets.

 

Position Overview:

MasterClass is seeking a seasoned and visionary Sr. Director of Product Marketing to lead and evolve our product marketing function through its next phase of growth. This leader will serve as a critical bridge between our Product, Research, and Marketing teams, bringing deep strategic thinking, unmatched executional rigor, and the ability to drive progress across multiple cross-functional initiatives.

As the most senior member of the Product Marketing team, you will shape our go-to-market approach, own multi-product positioning and messaging, and set a clear vision for how Product Marketing can elevate the business. You’ll bring structure, energy, and clarity to ambiguous situations, quickly identifying next steps, aligning stakeholders, and propelling work forward. You will be trusted by the C-suite to represent the voice of the customer and the market, and you will be a thought partner to Product and Marketing leadership on product strategy, innovation, and commercial growth.

This role requires a leader who not only brings product marketing expertise but also displays executive presence, team leadership, and a strong sense of ownership.

 

Key Responsibilities:

Strategic Product Marketing Leadership

  • Own and evolve the strategic vision for product marketing, driving multi-product GTM strategy that aligns with customer insights and business goals.
  • Act as a trusted advisor and thought partner to senior executives, providing clarity and direction in ambiguous situations.

Cross-Functional Influence & Direction Setting

  • Proactively drive alignment, clarity, and progress across Product, Marketing, and Research teams—often identifying and acting on next steps before being asked.

Customer & Market Insights

  • Lead market segmentation, customer insights, and competitive analysis to inform product strategy and positioning.

Team Leadership & Organizational Design

  • Build and develop a high-performing team with clear processes, strong culture, and high accountability.

Product Narrative & Commercial Strategy

  • Craft compelling product narratives and lead launch, pricing, and packaging strategies that drive impact across consumer and enterprise.

Operational Excellence & Executional Rigor

  • Implement scalable processes for launch readiness, product feedback loops, and performance reporting. Create and enforce frameworks for prioritization, roadmap planning, and post-launch analysis that ensure progress and accountability.
  • Identify gaps in execution or ownership and proactively close them—driving continuous momentum and focus.

Requirements:

  • 10+ years of experience in product marketing, with proven success in strategic leadership roles at high-growth consumer tech or digital media companies.
  • Demonstrated ability to lead a multi-product portfolio and advise senior stakeholders with confidence and authority.
  • Experience developing and scaling a Product Marketing function, including hiring and developing strong talent.
  • Exceptional clarity of thought and communication—able to distill complexity and influence across levels and disciplines.
  • Strong commercial acumen, with experience partnering closely with Product, Marketing, Research, and Finance.
  • A proactive, ownership-driven mindset that thrives in dynamic, fast-paced environments.
  • Experience with both consumer and B2B (or enterprise/partnership) product marketing is a strong plus.


At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. #LI-EC1

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Salary Range

$240,000 - $280,000 USD

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