CTV Ads - Business Development Director

About Moloco: 

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad targeting using data, that same robust performance powered by machine learning has previously been unavailable beyond their platforms. 

That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while enabling companies to stay independent and scale.

An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% of the Inc. 5000 fastest-growing private companies for 2023. We were recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023. That same year, we also received Google’s Cloud DevOps Dreamers Award, given to companies implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work! 

Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv, and Tokyo.

Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging gives us the greatest opportunity to carry out our mission, to empower businesses of all sizes to grow through operational machine learning.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You’ll Be Contributing to Moloco:
We are seeking a highly motivated and experienced Business Development Director to join our US MSM team and spearhead the growth of our innovative CTV for Direct Response products. This is a crucial role where you will be responsible for activating and onboarding a new segment of advertisers for our new CTV product, focusing on web-first advertisers. We are currently in the process of product development and aim to commercially launch at the end of the year; we want candidates who are excited about 0-1 growth.

You’ll Be Responsible For:

• Identify, prospect, and onboard web-first advertisers, focusing on key verticals like Direct-to-Consumer (D2C), Beauty, Travel, Insurance, etc....
• Activate and leverage your existing, strong relationships with performance marketing agencies across the US to unlock new, scalable demand sources. 
• Manage the full business development cycle from initial outreach and pitching, contract execution, and successful onboarding of advertisers.
• Responsible for maintaining advertiser relationships over time - staying engaged, reviewing product and performance feedback to determine product market fit.
• Converting early stage advertisers to customers of the commercial product.
• Become a subject matter expert on Moloco's performance CTV offering, effectively articulating its value proposition and differentiation in the market.

Skills, Experiences, and Mindset that Will Help You Succeed:

• 5+ years of experience in digital advertising sales and/or business development, focused on performance advertising.
• A deep, established network of relationships with marketing leaders at web-first advertisers (e.g., D2C, E-commerce, Beauty, Travel, Insurance, etc....).
• Verifiable relationships and a history of successfully activating demand through US-based performance marketing agencies.
• Expert-level understanding of the digital performance advertising ecosystem specific to web advertisers, including key metrics (CPA, ROAS, CVR), and buying dynamics.
• A "hunter" mentality with a passion for building new business, building 0-1, balanced with the strategic mindset to cultivate long-term partnerships.
• Exceptional communication, negotiation, and presentation skills, with the ability to simplify complex concepts for a broad audience.
• Ability to work in an unstructured environment, be autonomous and agile. 
• Bachelor's degree or equivalent practical experience.

Moloco Thrive: Benefits and Well-Being:  

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

Moloco Values: 

• Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success. 
• Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible. 
• Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value. 
• Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail. 

Additional Resources: 

• Moloco Company Blog 
• Moloco Leadership
• Moloco Newsroom 

Equal Opportunity: 

Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.

Candidate Privacy Notice:

Your privacy matters to us. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice.