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Regional Marketing Manager, Organ Health (Central)

US Remote

SUMMARY: The Organ Health Regional Marketing Manager, Central will develop and execute marketing tactics to increase awareness and adoption of Natera’s organ health products in transplantation and nephrology with providers in the assigned region. This is a unique opportunity to join a growing marketing team and to work on regional campaigns for market-leading products that impact healthcare for millions of patients. This role reports to the Associate Director, Organ Health Regional Marketing and will cover specific geographical areas tied to sales regions. The central position will include coverage in IL, WI, MN, MI, IN, OH, MO, IA, KS, CO, WY, NE, ND, SD, KY, TN, WV

Success in this role relies on alignment and direction from the organ health marketing leads of each product, as well as effective cross-functional interaction with the clinical sales team, SAM team, workflow implementation team, product development teams, and the medical affairs team. 

PRIMARY RESPONSIBILITIES: 

  • Collaborate with other (regional and HQ-based) Marketing team members as well as Medical Affairs, Sales, SAM, and workflow implementation team members to develop and execute regional HCP (healthcare professional) programs, advisory boards, conferences, events, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera’s offerings in organ health.

  • Consistently join sales team meetings and calls for the assigned regions, and make an effort to join sales field rides, dinners, and customer interactions regularly.

  • Identify appropriate channels to deploy marketing messaging in the region.

  • Partner with the local sales team to customize content from existing marketing campaigns, programs, and materials as appropriate for the region.

  • Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.

  • Provide logistical support (e.g. venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs.

  • Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region in partnership with Medical Affairs and the local Sales team.

  • Effectively manage marketing projects and timelines.

  • Track ROI for regional marketing programs and campaigns.

  • Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape and to evaluate the effectiveness of marketing messaging in the region.

  • Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and digital channels

  • Facilitate design and finalization of marketing collateral, including printed materials and digital materials through collaboration with the Natera corporate graphic designers and medical, product, and sales stakeholders

  • Ensure timely maintenance and updates of materials for use by or training of the sales team

  • Interact cross-functionally with copywriters, designers, sales team, product development team, and executive leadership to achieve alignment internally on key messages and claims

QUALIFICATIONS:

  • Required with limited exceptions, the role must live in one of the applicable states tied to the supported sales regions 

  • Bachelor’s degree required

  • 2 years prior sales and marketing experience in life sciences or clinical experience in genetic testing space strongly preferred

  • Prefer 1-2 years of experience in the biopharma industry, diagnostic industry, medical communications, healthcare advertising or other relevant experience

  • Prefer experience in digital marketing

  • Prefer customer-facing experience in a healthcare or biotech setting (sales, etc.)

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Ability to handle multiple tasks at one time

  • Ability to work with limited supervision

  • Ability to be a proactive problem solver

  • Must have strong presentation skills and demeanor with customers

  • Must be able to analyze many variables and choose the most effective course of action quickly/ work on additional tasks as requested by Management

  • Must be able to handle novel and diverse work problems on a daily basis

  • Must be able to communicate feedback in a professional manner. 

Travel required for this position: 50%

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$101,300 - $140,600 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page 

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