Senior Lead - Brand Activation and Events, EMEA

AT A GLANCE

Welcome to On! One of the World’s fastest-growing premium sportswear brands. 

At On, we’re redefining the future of sportswear and we’re looking for a dynamic and results-driven Senior Lead Brand Activation & Events, EMEA.

With groundbreaking technology, cutting-edge designs, and an unwavering commitment to sustainability and social impact we're not just thinking differently – we're pushing the boundaries of what’s possible, inspiring athletes and customers alike.

As Senior Lead- Brand Activation & Events. you’ll bring the brand to life across EMEA by creating the strategy and toolkits that will result in memorable moments for our communities. You’re striking a great balance of thinking 12-months ahead while leading a team that executes large-scale events, creates activation toolkits for our markets and rolls out our community programming, in close collaboration with the global team and our markets across the region.

YOUR TEAM

Reporting into Head of Brand Experience, EMEA, this role is responsible for our regional Event & Activation game plan, to create memorable moments for our communities and partners.

We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.

YOUR MISSION

• Create and execute a winning EMEA events strategy that ties together brand events, sponsorships, as well as campaign and grassroots activations.
• Contribute to On’s Global Event & Activation strategy by providing regional insights and briefs.
• Lead end-to-end planning and execution of regional events - managing budgets, timelines, vendors, and cross-functional teams to deliver impactful, premium experiences.
• Steer the development of our grassroots community and ambassador program from concept to rollout in partnership with local markets.
• Build Brand Activation guidelines and toolkits to enable excellent consumer-facing grassroots activations in markets.
• Enable the Brand Activation teams through best-in-class partner training material, product education and activation resources to strengthen B2B partnerships.
• Conceptualize and support execute impactful seasonal B2B partner events to drive sell-in and loyalty.
• Ensure all activations follow the EMEA brand marketing strategy and seasonal priorities. Work closely with global, sub-regional and local teams to maintain and enable brand consistency and executional excellence.
• Define success metrics for activations and drive improvement of our event & activation processes leveraging detailed debriefs and data-driven insights.
• Foster a team culture of excellence, creativity, and accountability.
• Lead a diverse and high performance team of brand activation, community and events professionals

YOUR PROFILE

• Typically 8+ years of experience in event marketing, brand activations, and creative event strategy, ideally within a global brand, sportswear, or lifestyle industry.
• Proven track record of developing and executing high-profile global brand events that drive engagement and business impact.
• Strong creative and strategic mindset - able to conceptualize and lead world-class brand activations.
• Ideally you bring a passion or connection to sports, running culture, and movement - with an understanding of how to create meaningful event experiences that connect with athletes and communities.
• Experience in cross-functional collaboration, managing external agencies, and working across global, regional and local teams is a must to thrive in this position
• Ability to think big and execute fast, balancing bold creativity with operational excellence.
• Data-driven approach, with experience in measuring event impact and optimizing for performance.
• Excellent leadership and team management skills are a must, with the ability to mentor and develop high performing diverse teams.
• Excellent communication skills, with a collaborative and inspiring approach to working with teams.
• Fluent or C1+ level English both verbally and written is a must for this position as this is our shared professional language at On. Additional languages are a plus!
• Travel requirements: ability to travel approximately 25-35% of the time aligned with business needs
• Able to work on a hybrid basis from one of our 3 key city office locations: Zurich, Berlin or London hubs
• You embody On's spirits. Check out our career page for more on these!