Marketing Analyst

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a Marketing Analyst to join our team.

Your main responsibilities will be:

• Analyze the effectiveness of customer acquisition and retention channels with a focus on performance optimization, attribution modeling, and user lifecycle (CAC, LTV, churn);
• Monitor key marketing metrics: conversion rates, cost per lead (CPL), ROI, and other indicators across digital channels;
• Contribute to the development and improvement of interactive dashboards and regular reports (in Tableau) for marketing, product, and commercial teams;
• Conduct in-depth analysis of campaigns, channels, and customer segments — turning data into actionable insights and decisions;
• Build and model marketing data pipelines: data cleaning, KPI definition, and dataset preparation for various projects;
• Develop predictive models for LTV, churn risk detection, customer segmentation, and lookalike audience targeting;
• Participate in the planning and execution of A/B and multivariate testing, including experiment design, statistical analysis, and results documentation;
• Support the development of marketing attribution models, ROI evaluation, and expected campaign outcome modeling;
• Collaborate with teams to unify data and share best practices;
• Contribute to marketing innovation, including the use of AI/ML in personalization and forecasting.

Essential professional experience:

• Over 2 years of experience in marketing analytics, product or performance analytics within iGaming, eCommerce, EdTech, or related industries;
• Strong understanding of the user funnel, attribution models, and key performance metrics such as CAC, LTV, ROAS, and churn;
• Hands-on experience with BI tools (Power BI, Tableau, Looker, etc.) and SQL (required); knowledge of Python or R is a plus;
• Familiarity with marketing analytics tools such as Google Analytics (including GA4), Facebook Ads Manager, Mixpanel, Hubspot, Salesforce, and CDPs;
• Proficient in working with large datasets, identifying trends, interpreting results, and translating insights into actionable business decisions;
• Experience in designing and analyzing A/B tests, with consideration of statistical significance and validity;
• Ability to present research findings in a clear, structured, and visually compelling way (including slide decks, reports, dashboards);
• Excellent communication and collaboration skills, working effectively with analysts, marketers, and product managers;
• Analytical mindset, attention to detail, proactiveness, and a strong desire to learn and grow.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.