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Vice President, Consumer Media Relations, Corp Brand

New York, NY; Chicago, Il; Seattle, WA; Los Angeles, CA

Porter Novelli is a global communication company with offices across the US and internationally in London, Mexico City, and Toronto. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table. 

The Role

We’re looking for a bold, connected, earned media relations professional to lead breakthrough storytelling for our consumer, brand and corporate portfolio of clients. In this high-impact role, you’ll serve as the go-to media relations and pitching expert across our collaborative client teams—bringing a sharp news sense, top-tier reporter relationships, and an instinct for what drives headlines today.

You’ll split your time leading earned media strategy and execution across one of the largest and most dynamic accounts at the agency, supporting multiple fast-paced workstreams for a Fortune 50 company. The remaining time will be dedicated to leading media relations efforts for a range of consumer, corporate, retail, tech, and purpose-driven brands—delivering smart strategy, compelling narratives, and high-impact media results.

This role calls for a trusted counselor and creative thinker who moves at the speed of culture, understands what breaks through across traditional and emerging platforms – including broadcast, print/online, Substacks, podcasts, etc – and brings a deep understanding of business and consumer media landscapes. You’ll thrive here if you love turning business goals into bold media moments and elevating teams along the way.

What You Will Be Doing  

  • Cultivate and maintain influential relationships—with both clients and media across consumer, lifestyle, tech and business verticals
  • Serve as the lead media relations strategist across multiple workstreams, setting the earned media vision and delivering breakthrough coverage
  • Develop compelling, culturally relevant narratives that ladder up to business goals and resonate across top-tier and emerging platforms
  • Guide and support client media strategy, providing high-level counsel and real-time POVs that drive media traction and brand relevance
  • Lead proactive and reactive newsjacking efforts to ensure clients are part of the cultural conversation and competitor narratives are countered with impact
  • Manage fast-moving workstreams and juggle multiple campaigns simultaneously, ensuring each is rooted in creativity and media potential
  • Mentor junior team members through thoughtful leadership
  • Represent the agency’s media prowess in new business opportunities and cross-collab storytelling initiatives
  • Regularly track and analyze coverage performance to inform future strategies and demonstrate ROI

 The Experience That Will Contribute To Your Success

  • Natural curiosity and creativity—asks the right questions and brings fresh, unconventional ideas to the table
  • Bias toward action with a strong sense of urgency—able to manage projects from strategy to execution while staying strategically agile
  • Deep expertise in earned media, with the ability to influence it through integrated, cross-channel strategies
  • A savvy newshound who understands media ecosystems—who’s writing what, why it matters, and how to shape narratives that land
  • Comfortable navigating ambiguity and moving at the speed of culture—resourceful, adaptable, and quick to find clarity in fast-moving moments
  • Financially and operationally sharp—confident managing budgets, staffing plans, and team resources efficiently
  • Proven track record in executing high-impact media relations campaigns, particularly in consumer and tech
  • Strong writing and storytelling skills with a strategic mindset and editorial eye
  • A collaborative team leader who empowers others, contributes to a positive culture, and drives excellence
  • Ideal for an Account Manager ready to step up, or a VP looking for a bold new mission

The anticipated salary range for this position is $145,000 - $160,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Benefits at Porter Novelli include a range of medical, dental, vision, 401(k) with company match and generous paid time off benefits are also available.  Employees from diverse or underrepresented backgrounds are encouraged to apply.

As an Omnicom company, Porter Novelli offers a robust suite of benefits for our employees:

  • Medical & Prescription
  • Dental
  • Vision
  • Flexible Spending Accounts
  • 401k (with discretionary employer match)
  • Employee Stock Purchase Plan
  • Short-Term Disability, Long-Term Disability & Life Insurance
  • Vacation, Sick & Personal Days
  • 14.5 Paid Company Holidays 
  • Parental Leave
  • Family Forming Benefits
  • Wellness Benefit
  • Hybrid Working Environment (2 days remote, 3 days in office)

Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, gender identity and expression, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual's ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business. 

 

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