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Senior Marketing Manager, Demand Generation

Valhalla, NY

Senior Marketing Manager, Demand Generation


At Rectangle Health, we believe that our team members are our most important asset. We grow our team by hiring best-in-class talent. We encourage all employees to contribute their individual talents and ideas to strengthen our team, our brand, and our services. We promote a culture that serves to empower and motivate employees beyond the standard corporate rhetoric one might see on motivational posters. Employees understand their individual roles in serving our customers, and this clarity of purpose encourages high job performance.

Position Overview

 

Rectangle Health is seeking a Senior Marketing Manager, Demand Generation to support our pipeline growth efforts across small, mid-market, and enterprise segments. Reporting to the Senior Director, Demand Generation, this role will play a critical part in translating high-level strategy into actionable, performance-driven campaigns that deliver qualified leads and nurture prospects through the funnel.

You’ll work cross-functionally with internal marketing teams, and sales to execute multi-channel programs that drive awareness, interest, and engagement with Rectangle Health’s solutions.

For Full-Time Employees we offer:

  • Competitive health, dental, and vision benefits
  • Guardian Hospital Indemnity coverage
  • Life & LTD
  • 401(k) matching up to 3%

Primary Job Duties:

  • Campaign Execution: Assist in the planning and execution of multi-channel marketing programs to generate qualified leads across SMB and Enterprise segments including ABM initiatives.
  • Lead Nurturing & Funnel Progression: Develop nurture tracks, and reengagement strategies to keep prospects engaged and accelerate movement through the funnel.
  • Performance Measurement: Track key KPIs (MQLs, SQLs, pipeline influence), analyze campaign performance, and report insights with recommended optimizations.
  • Sales Collaboration: Align closely with SMB and Enterprise sales teams to ensure campaigns support sales motions, surface quality leads, and enable effective follow-up.
  • Cross-Functional Coordination: Partner with marketing ops, digital, content, and product marketing teams to develop assets and ensure consistent messaging and campaign delivery.
  • Audience Segmentation: Tailor campaigns by persona, buyer stage, behavior, and account tier to maximize relevance and engagement.

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
  • 5+ years of experience in B2B demand generation or campaign marketing
  • Experience supporting demand programs across different audience tiers, including SMB and Enterprise
  • Proficiency with marketing automation (e.g., HubSpot), CRM (Salesforce), and campaign analytics tools
  • Understanding of funnel metrics, buyer journey stages, and campaign attribution
  • Strong project management and organizational skills

Preferred Experience

  • Familiarity with ABM strategies and tools (Zoominfo)
  • Background in healthcare or Saas a plus

About Us:

Rectangle Health, a leading financial technology company, empowers medical, dental and specialty practices with seamless and secure technology to drive revenue by increasing patient payments and streamlining practice management and payment processing. Since 1992, the company’s innovative solutions have reduced administrative burden and rebalanced the ledger for its thousands of healthcare providers in the U.S., reliably processing billions of dollars in payments annually.

 

New York pay range

$105,000 - $115,000 USD plus bonus

 

View our CCPA disclosure notice here

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