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Director Of Demand Generation

Washington, DC Metropolitan Area

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

We are hiring a strategic and execution-driven Director of Demand Generation to lead our digital and traditional acquisition efforts across key B2B segments, including brand marketers, media agencies, and enterprise platforms. In this role, you’ll own the full-funnel demand engine — from driving top-of-funnel awareness to accelerating pipeline — powered by our proprietary dataset and real-time consumer intelligence.

This is a high-impact opportunity for a data-obsessed growth marketer who thrives on building scalable, repeatable campaigns and owning end-to-end pipeline creation. If you’re energized by turning insights into action and results into revenue, we’d love to connect.

Key Responsibilities

  • Lead a team of marketing analysts to acquire new customers by designing and optimizing omnichannel campaign activities.
  • Drive growth by identifying channel innovation opportunities, designing tests to optimize audiences, creative, landing page experience and the buyer journey.
  • Ensure channel strategies are aligned to business priorities and campaigns are efficient and effective operating at sustainable CAC.
  • Deliver sustainable and efficient acquisition metrics (Leads, Opportunities, Pipeline and Cost Per Lead) at scale.
  • Responsible for developing contemporary campaigns that propel business growth.
  • Optimize creativity and design to fuel campaign performance.
  • Manage marketing budgets focused on business outcomes (CPL, CAC, EBITA)
  • Collaborate closely with internal cross-functional partners, such as Creative, Content, Operations, Sales, and Product to deliver growth.

Qualifications & Experience Requirements 

  • 6+ years of  Demand Generation experience in a performance marketing role at a high-growth, startup or software company.
  • Track record of developing acquisition campaigns that result in tangible business success specifically, leads, opportunities, pipeline and revenue.
  • Data driven mindset with robust experience collecting, analyzing, interpreting and reporting on marketing campaign performance and the acquisition buying journey/funnel.
  • Proficiency across a broad array of channels including but not limited to search, social, programmatic display, CTV, email, direct mail, sponsorship with ownership of budgets and outcomes.
  • 3+ years managing, inspiring, and developing a team of direct reports.
  • Highly self-motivated with a boundless desire to ensure successful achievement of our shared objectives.
  • Knowledge and experience marketing B2B software solutions ideal. Data, insights, analytics, market research or marketing technology industry a plus.
  • Experience with the agile marketing methodology or operating within an agile marketing team.

Preferred Qualifications

  • Exceptional MSFT PowerPoint, Word and Excel skills
  • Experience with Salesforce, ZoomInfo, Pardot, Tableau and/or Einstein Analytics skills

Education Requirements

  • Bachelor’s degree in Marketing or similar field preferred

Resonate Attributes 

At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities: 

  • Ownership: You take initiative, follow through, and hold yourself accountable. 
  • Collaboration: You value working with others and building strong, respectful relationships. 
  • Adaptability: You stay steady through change and adjust when needed. 
  • Growth Mindset: You’re open to learning, feedback, and trying new things. 
  • Customer Focus: You keep the end user in mind and aim for impact. 
  • Clear Communication: You express ideas simply and listen to understand. 
  • Integrity & Empathy: You act with honesty and consider the people around you. 
  • Strategic Thinking: You focus on what matters most and work with purpose. 
  • Drive: You show up motivated and ready to move things forward. 
  • Readiness: You bring the skills to contribute meaningfully from day one. 

These attributes are the foundation of how we work and grow together! 


Benefits

Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.

Location

At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.

Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. 

Our EEO Statement:

Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.

Find out more about our story at www.resonate.com.  

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