Digital Shelf Specialist

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

The Role 

We're seeking a detail-oriented and proactive Digital Shelf Strategist to lead the optimization and execution of Riverside's online product presence across U.S. and Canadian retail partners. As our in-house digital shelf expert, you'll ensure every product page is accurate, compelling, and conversion-ready. 

You'll collaborate with Brand, Creative, Sales, and cross-functional teams, ensuring every product detail page (PDP) meets best-in-class standards for content, searchability, and performance. You’ll manage content syndication, create content briefs, and oversee timelines for new product launches and packaging updates.  This role also includes identifying gaps, tracking content health and driving continuous improvement – combining strategic thinking with hands-on execution. 

You’ll also play a key role in competitive benchmarking and innovation – staying current on evolving retailer requirements, digital shelf trends, and standout brand executions to ensure Riverside brands lead in every market and every category we compete in. 

Primary Responsibilities 

Content & Syndication Management 

• Lead content syndication across North American retail platforms using Salsify, One World Sync, IX-One, or similar tools 

• Develop product content briefs aligned with brand strategy and retailer-specific requirements (copy, images, enhanced content, reviews, SEO) 

• Project-manage digital shelf components for new product launches and packaging updates, including cross-functional timelines and asset coordination 

Optimization & Performance 

• Partner with Brand and Creative teams to define and evolve Riverside's PDP content standards for optimal conversion and compliance 

• Analyze PDP performance and content health using Profitero or comparable tools; identify improvement opportunities and lead resolution 

• Maintain and evolve Riverside’s digital shelf playbooks, templates, and training materials for ongoing team education and enablement 

Competitive Intelligence & Innovation 

• Conduct quarterly competitive audits across priority categories and channels 

• Synthesize findings and share actionable recommendations with key stakeholders 

• Stay current on retailer content guidelines, modules, and search algorithm changes—proactively updating our processes and standards to reflect them 

What You Bring 

Required Qualifications 

• Bachelor's degree in Marketing, Business, Communications, or related field 

• 2-4 years of experience in eCommerce, digital merchandising, or content management 

• CPG or retail background preferred 

• Hands-on experience with content syndication platforms (Salsify, Profitero, One World Sync, IX-One, or similar) strongly preferred 

Essential Skills 

• Deep understanding of digital shelf optimization and eCommerce content fundamentals 

• Strong project management abilities—building timelines, managing inputs, delivering on schedule 

• Analytical mindset with ability to translate performance data into clear, actionable insights 

• Exceptional attention to detail with passion for content accuracy, consistency, and retailer compliance 

• Excellent communication skills—able to influence and educate across functions 

• Self-starter mentality—takes initiative, identifies problems, proactively proposes solutions 

• Comfortable navigating a fast paced environment, adapting to competing priorities with flexibility and focus 

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.

What We Offer:

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’s more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply:

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.