Senior Territory Manager

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

The Senior Territory Manager, GTA West is responsible for owning and leading a portfolio of high-value, strategic accounts within the Natural Channel, including top natural retailers in Ontario, (Whole Foods Canada) and regional accounts across Manitoba and Saskatchewan.

This is a senior field-based role that combines advanced account management with strong in-market execution. The position requires a highly commercial, strategic thinker who is equally comfortable leading head office conversations and being on the road to ensure flawless execution at store level.

The Senior Territory Manager is accountable for driving profitable growth, strengthening customer partnerships, and elevating execution standards across the territory

Responsibilities and Duties

• Demonstrate and uphold Company core values in all interactions internally and externally.
• Own and manage all aspects of assigned strategic accounts, with a strong focus on building and maintaining head office relationships while staying closely connected to in-market execution.
• Develop and execute account plans aligned to national sales strategies, delivering against revenue, distribution, and profitability targets.
• Take full ownership of account performance, including revenue growth, trade spend management, profitability, and achievement of KPIs.
• Analyze sales data, customer performance, and market trends to identify risks and opportunities, and proactively adjust strategies.
• Conduct regular business reviews with key customers, presenting insights, performance updates, and forward-looking growth plans.
• Negotiate effectively with buyers and decision-makers to secure incremental opportunities, improve shelf presence, and maximize promotional effectiveness.
• Act as the primary point of contact between Riverside Natural Foods and assigned accounts, ensuring alignment across internal stakeholders including marketing, supply chain, and leadership.
• Drive disciplined trade spend management with a strong focus on ROI, ensuring all investments deliver measurable business impact.
• Spend significant time in market (on the road) executing against priorities, validating strategy, and identifying opportunities at store level.
• Own territory execution standards, ensuring best-in-class merchandising, pricing accuracy, promotional compliance, and in-store visibility across all banners.
• Establish and maintain a structured call cycle, prioritizing top accounts and high-impact stores, balancing strategic account needs with consistent field presence.
• Identify and act on in-store opportunities including displays, secondary placements, and local activations to drive incremental sales.
• Represent Riverside Natural Foods at key customer meetings, industry events, and trade shows as required.
• Adapt to evolving business needs and take on additional responsibilities to support brand growth and market expansion.

Education & Qualifications

Degree or diploma in Sales, Marketing, Business, or a related field (or equivalent experience).

 

5+ years of progressive sales experience within CPG, ideally within the Natural Channel.

Proven experience managing regional or national accounts while maintaining strong field execution.

Experience working with large, complex retailers such as Whole Foods or similar banners is strongly preferred.

 

Skills & Abilities

• Strong account management skills with the ability to build, influence, and grow customer relationships at both head office and store level.
• Passion for the natural and organic food industry and strong alignment with company values.
• Advanced commercial and financial acumen, including experience managing trade spend, forecasting, and profitability.

At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity.

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.
  
• Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love.

What We Offer:

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’s more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Eligibility to participate in Riverside's Profit Sharing Plan
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply:

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.

Disclaimer: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.