Job Application for Director of AI Transformation at SALT XC

ROLE: Director of AI Transformation
LOCATION: Toronto (Hybrid)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity—a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.

This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.

ROLE OVERVIEW

Salt is seeking a Director of AI Transformation to lead and orchestrate the adoption and operationalization of artificial intelligence across the business. This is a senior-level role, ideal for a strategic, hands-on project leader who thrives in complex environments, can manage multiple cross-functional initiatives, and is passionate about driving innovation through emerging technologies.

You will be responsible for program-managing our AI roadmap—overseeing the implementation of tools and workflows, aligning teams, monitoring key deliverables, and ensuring timely execution. This role blends project management, change leadership, and AI curiosity to transform how Salt works.

CORE RESPONSIBILITIES

Program Leadership: Own and manage the end-to-end delivery of Salt’s AI transformation initiatives across departments
Project Oversight: Track, prioritize, and coordinate multiple AI-related workstreams, ensuring milestones are hit and teams are accountable
Tool & Process Tracking: Maintain a centralized understanding of which AI tools (custom-built or third-party) are being tested, implemented, or evaluated across the company
Stakeholder Management: Serve as the connective tissue between technical teams, business units, and leadership to ensure clear communication and alignment on goals and resources
Change Enablement: Drive adoption of new processes and tools by partnering with team leads, providing documentation, training plans, and support
Risk & Issue Management: Proactively identify blockers or risks to delivery and lead efforts to resolve them with relevant owners
Reporting & Transparency: Provide regular updates to the executive team on progress, learnings, and key outcomes
Continuous Improvement: Gather feedback, monitor effectiveness of AI implementations, and propose optimizations or shifts in direction as needed

EXPERIENCE & SKILLS

Experience:

7+ years in project or program management, ideally in a fast-paced, high-growth environment
Experience leading transformation initiatives (digital, AI, or operational)
Familiarity with enterprise AI tools, SaaS platforms, and change management frameworks

Skills:

Exceptional organization and prioritization
Strong interpersonal skills and stakeholder diplomacy
Data-driven mindset with the ability to simplify complexity
Strategic thinker who can also execute in the weeds

Bonus Points:

Prior experience with AI implementation (e.g., workflow automation, copilots, data modeling, prompt engineering)
Technical literacy (you don’t need to code, but should be AI-curious and quick to learn)
1–3 years of marketing experience with hands-on program execution for clients
Strong communicator, collaborator, and problem-solver
Tech-savvy with working knowledge of O365, social, and digital platforms
Passionate about marketing, partnerships, and making an impact

PERKS & BENEFITS THAT SET US APART

Work-Life Flexibility: Hybrid setup, up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibes
Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off
Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development
Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad
Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options
Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts

WHAT WE STAND FOR

Salt of the Earth: We lead with humility, honesty, and heart—always
Do What’s Right: No shortcuts. We choose integrity over ease, every time
Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey
Make Things Better: We’re solution-seekers, always pushing for smarter ways forward
Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact