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Director, Marketing - Ultra

New York, NY

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

As a Director of Marketing at Ultra Records, you will play a critical role in planning, developing, and implementing innovative and data-driven marketing strategies. Your primary focus will be building effective digital marketing campaigns for our artists and projects, with an emphasis on utilizing analytics to measure and optimize the success of campaigns. You will work closely with artists and their teams, ensuring that their vision is integrated into all marketing efforts, from conception to execution. The ideal candidate will possess a strong understanding of digital marketing tools, data analytics, and key platforms such as Melody IQ, Chart Metric, Sony’s internal data tools, and others, while balancing creativity with the ability to drive measurable results.

What you'll do:

  • Develop and manage innovative, data-driven digital marketing campaigns that drive fan acquisition, engagement, and long-term retention.
  • Collaborate with artists and their management teams to define fan engagement strategies that align with their goals and increase their fan base across social, streaming, and digital platforms.
  • Utilize analytics tools like Melody IQ, Chart Metric as well as trend reports like YPulse to track fan acquisition metrics, identify growth opportunities, and optimize campaigns for maximum reach and impact.
  • Set clear KPIs related to fan growth, engagement, and retention, regularly reporting on the progress and success of campaigns.
  • Identify new digital marketing strategies and platforms that could effectively attract and engage a broader fan base and build our overall fan bases.
  • Work with creative, digital, international, and A&R teams to ensure all campaigns are cohesive and aligned with the artist’s brand and vision.
  • Oversee social media optimization, content delivery logistics, and platform-specific strategies to maximize fan interaction and conversion.
  • Lead brainstorms and develop creative, artist-centric campaigns that are specifically designed to acquire new fans and strengthen the artist’s presence in the digital space.
  • Serve as the primary point of contact with artists and their management teams, ensuring consistent communication and alignment on fan acquisition goals and overall marketing strategies.

Who you are:

  • Creative self-starter with ability to multi-task and thrive in a fast-paced environment
  • A strategic thinker with a strong background in fan acquisition, digital marketing, and performance analytics.
  • Experienced in using digital marketing tools (Melody IQ, Chart Metric, etc.) to drive and track fan engagement and acquisition.
  • 6+ years of progressive marketing experience in the entertainment industry with a preference in electronic music.
  • A passionate music fan with deep knowledge of music culture, particularly in the Electronic music genre, and a keen understanding of fan behavior.
  • Detail-oriented, with exceptional organizational and project management skills.
  • Strong interpersonal skills - able to communicate with all levels of global management and high-level artist teams.
  • The job entails both normal business hours as well as other music events at night.  Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$90,000 - $105,000 USD

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