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Growth Marketing Manager, Acquisition

San Francisco, CA

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

As Strava empowers 150 million+ athletes globally, we're seeking a Growth Marketing Manager, Acquisition, to directly impact our expansion. You'll be an acquisition generalist, owning campaign optimization across key platforms and leveraging data to maximize our community growth. Your analytical and hands-on approach will drive growth across the entire conversion funnel, making you a key player in our high-growth team.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week.

What You’ll Do:

  • Own and Optimize User Acquisition to Drive Significant Growth: Lead strategy, hands-on execution, and data-driven optimization of paid and organic (ASO) channels, owning the full user acquisition lifecycle. Drive Strava's top-line growth by leveraging innovative strategies, real-time adjustments, and continuous A/B testing to maximize new user acquisition and campaign effectiveness.
  • Become a Project Owner & Cross-Functional Explorer: As we expand our acquisition program, you'll have the unique opportunity to own impactful projects and collaborate with various cross-functional teams (regional, partnership,and brand etc.) to explore new and innovative ways to leverage paid channels for Strava’s growth. This role offers significant learning and development as you drive strategic initiatives and shape the future of our acquisition program.
  • Manage Agency Partnerships and Contribute to a High-Performing Team: Collaborate with and manage external agencies, ensuring effective campaign execution and high-quality creative. Contribute to a passionate team, sharing knowledge and shaping the future of user acquisition at Strava.

You Will Be Successful Here By:

  • Mastering Data-Driven User Acquisition: Deep understanding of paid and organic (ASO) strategies, leveraging data (CPA, RoAS, LTV) to optimize campaigns and drive growth in the mobile app ecosystem.
  • Driving Results Through Proactive Problem-Solving: Identifying and resolving challenges in a fast-paced environment, anticipating roadblocks, and taking ownership of outcomes.
  • Communicating and Collaborating Effectively: Clearly articulating ideas and building strong relationships with internal and external partners.
  • Adapting and Thriving in a Dynamic Environment: Embracing change, learning quickly, and pivoting strategies to meet evolving market conditions.

What You’ll Bring to the Team:

  • You have 5–7 years of experience in user acquisition, ideally in mobile apps, with expertise in both paid and organic (ASO) strategies.
  • You have a proven track record of launching, managing, and optimizing campaigns that drive key metrics like CPA, RoAS, and LTV.
  • You’re skilled in data analysis, using MMPs, analytics dashboards, and A/B testing to track performance and generate insights.
  • You have experience managing agencies, ensuring alignment, accountability, and strong campaign execution.
  • You’ve supported various marketing channels beyond paid and ASO, such as DOOH or affiliate marketing (a plus!).
  • Experience working in a subscription-based business is a plus!

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $120,000 - $135,000. The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. 

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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