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Principal Product Marketing Manager, Builder Experience

Remote - US

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Principal Product Marketing Manager, Builder Experience.

About the job

This position is needed to support Twilio’s next chapter, driving awareness and adoption of our Platform and new builder experiences as we work backwards from our customers' needs. 

Behind great customer engagement are the builders who turn ideas into differentiation. We are developing new Console and API tools and experiences to empower those builders, enabling both self-service and enterprise customers to build, deploy, and scale their applications. In this role, you will blend your understanding of developer needs with a passion for crafting compelling stories that drive adoption of Twilio’s Platform. You’ll collaborate closely with cross-functional teams to shape product roadmaps, lead strategic launches, and develop impactful messaging to build awareness and increase adoption of critical experiences across Twilio’s Console and APIs.

Responsibilities

In this role, you’ll:

  • Build a deep understanding of our customers (including technical and non-technical builders) and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
  • Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio’s Platform in the market.
  • Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of new products and experiences. 
  • Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
  • Test and refine new marketing approaches and channels to reach and engage key audiences to help them maximize usage of the Twilio Platform.

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

  • You have 5+ years experience in product marketing or technical marketing. 
  • You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
  • You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression. 
  • You know how to enable and educate internal audiences to drive meaningful and actionable content.
  • You can get things done. We want to talk about how you manage projects.
  • Bachelor’s degree or equivalent experience required. 

Desired:

  • You've worked with technology products that target developers with cloud-based services, or API solutions.
  • You understand the needs of technical builders and have worked with developer communities or developer tooling. 
  • You understand and have experience in the global market around programmable communications or related technologies.
  • You have excellent written and verbal communication skills.
  • You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
  • You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.

Location

This role will be remote but is not eligible to be hired in California, Connecticut, New York, New Jersey, Pennsylvania, or Washington.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 5% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. 

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

  • Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $152,500.00 - $190,600.00.
  • Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $161,500.00 - $201,800.00.
  • Based in the San Francisco Bay area, California: $179,400.00 - $224,200.00.
  • This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until 9/30/25, but may change based on business needs.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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