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Field Marketing Manager

San Francisco, California

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

We are a team from UC Berkeley, Cornell, SJTU, Cambridge, NUS, with broad industry experiences from Tencent, Alibaba, Amazon, ByteDance, and more. 

Grow With Us

We are looking for an experienced and driven Field Marketing Manager to lead the charge on regional marketing efforts that drive pipeline and accelerate growth. This is a unique opportunity for a marketer who thrives at the intersection of field marketing, growth experimentation, and event execution. You’ll own end-to-end programs - from local industry events to out-of-home advertising and more - testing and scaling initiatives that directly impact revenue. This role is highly cross-functional and will work closely with Sales, Demand Gen, Brand, Product Marketing, and Customer Success. If you’re passionate about building programs that convert, working in fast-paced environments, and being the face of the brand on the ground - we’d love to meet you.

This is an in-office role based in the Bay Area (San Francisco & Menlo Park).

Day in the Life

  • Own regional marketing strategy across key markets, partnering closely with Field Sales to understand local dynamics and drive territory-level pipeline.
  • Plan and execute events including intimate customer dinners, tradeshows, and user conferences, ensuring every detail is on-brand and ROI-positive.
  • Test and scale growth programs, including direct mail, customized digital campaigns, and in-person activations to increase reach and conversion.
  • Manage the event lifecycle from sourcing venues and vendors, to coordinating logistics, driving attendance, and measuring performance.
  • Work with the marketing team to develop multi-channel campaigns around field programs, including email, landing pages, paid social, and sales enablement to maximize impact. 
  • Track and analyze campaign performance and pipeline influence, surfacing insights and optimizations to improve effectiveness.
  • Collaborate across teams including Sales, RevOps, Marketing, and Customer Success to ensure integrated planning and flawless execution.

Who You Are

  • 5+ years of experience in a field, events, or related marketing role, ideally in a B2B SMB market
  • Proven success in building pipeline-driving marketing programs in partnership with sales
  • Strong project management skills - you’re organized, detail-oriented, and thrive in fast-paced environments
  • Experience in event planning and management, including budget management, speaker outreach, vendor relationships, and sponsorship negotiations
  • Creative and resourceful mindset, with a love of testing new tactics and finding scrappy ways to stand out
  • Strong relationship building and collaboration skills, working with both internal and external partners to execute campaigns
  • Strong written and verbal communication skills, and comfortable with collaborating with executive stakeholders and external partners
  • Comfortable with 30-40% travel for events and onsite activations
  • Experience with marketing tools like HubSpot, Salesforce, and Asana
  • Bonus: experience in HR tech or vertical SAAS
  • Must be willing to report to the office up to 5x a week

What We Offer

  • A mission-driven and value-based company dedicated to empower deskless workers and local businesses
  • An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
  • Competitive salary and equity
  • Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
  • In office amenities and stocked kitchen
  • 401K Plan 
  • Pre-tax commuter benefits
  • Learning/development stipend
  • Unlimited PTO

Salary Range

In compliance with the California Pay Transparency Law, the base salary range for this role is between $110,000 - $170,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Additional Information 

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

We are committed to the full inclusion of all qualified individuals.

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