Analytics Associate Director

 About WPP Media 

 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

 

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

 We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

 

Role Summary and Impact 

WPP Media is seeking an Associate Director to join our Analytics team for our major telco client. This individual will be instrumental in the delivery of innovative analytics and data science solutions, across the account. The ideal candidate is technical with the ability to communicate the results of complex analyses to both internal and external stakeholders at various levels of seniority.

You will be responsible for helping deliver client analytics projects and helping to ensure business value across multiple projects. You will also serve as a key partner to internal, agency and client stakeholders, and help to expand and scale the offering of services we provide to the client. You are client-centric, an innovative problem solver, and always looking for creative approaches to solve complex challenges. You thrive in collaborative environments, building strong relationships across teams and aligning with common goals. 

 

 

WHAT YOU WILL NEED 

• Experience in a role within data science and advanced analytics, ideally in a client-facing, consultancy, or professional services environment.
• Demonstrable success in managing large-scale data science or analytics projects that deliver significant business impact.
• Demonstrated ability to balance long-term strategic goals with immediate client needs, driving both growth and operational excellence.
• Deep expertise in data science methodologies, including machine learning, statistics, modeling, predictive analytics, multivariate analysis and data visualisation. A strong proficiency in Python, R, or similar languages, along with experience in cloud-based data platforms like GCP, Azure, or AWS.
• Exceptional communication and interpersonal skills with a proven ability to manage and influence senior client stakeholders. Experience in explaining complex data science concepts in business terms and helping clients adopt data-driven strategies.
• Experience managing complex, multi-faceted projects with competing deadlines. Expertise in Agile project management methodologies is a plus.
• Hands-on experience with a variety of machine learning frameworks (e.g., Scikit-Learn, TensorFlow, PyTorch etc.) and AutoML technologies (e.g., Datarobot, Dataiku). Experience in deploying models at scale using cloud infrastructure is a plus.

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  

Client and Stakeholder Engagement

• Develop strong relationships and become a trusted advisor with agency stakeholders and clients where relevant.
• Present technical solutions in a way that resonates with non-technical stakeholders, highlighting the business impact of data-driven insights.

Solutions Development

Develop and deploy Data Science models and methods to deliver business solutions that are

• Explicitly highly valued by the client and key stakeholders.
• And/or successfully scaled and embraced as useful across multiple platforms/products.
• Ensure any internally developed solutions meet both business and client requirements, from initial concept to final implementation.

Delivery Management

• Ensure projects are delivered on time, within budget, and aligned with client and business objectives.

Innovation and Best Practices

• Identify and share best practices and learnings across client portfolios and regional teams, contributing to the continuous evolution of WPP Media’s analytics capabilities within services.
• Support ethical AI practices and responsible data management, ensuring that all solutions meet the highest standards of transparency and accountability.
• Help design and develop innovative new client facing solutions or improve existing solutions to drive higher efficiency and output quality.

Cross-functional Collaboration

• Work closely with stakeholders to identify and deliver on data science opportunities that drive growth and optimise outcomes.
• Foster collaboration between technical and non-technical teams, ensuring alignment on project goals and client objectives.

Incrementality Measurement

• Proven expertise in designing, executing, and interpreting incrementality tests to measure true business impact of media activities.
• Strong knowledge of experimental design principles (randomised control trials, matched market tests, holdout testing, cross-over designs) and ability to select the most appropriate framework for different business questions.
• Hands-on experience with power analysis to ensure experiments are statistically robust, properly sized, and deliver actionable insights.
• Familiarity with GeoX trimmed match and synthetic control methods to assess campaign impact in the absence of true randomisation.
• Applied experience in Bayesian Causal Impact modelling and other advanced causal inference methods to estimate incremental lift and quantify uncertainty.
• Comfort with additional causal inference approaches (e.g., difference-in-differences, propensity score matching, regression discontinuity) to strengthen incrementality measurement where experimentation is constrained.
• Experience embedding incrementality testing into media planning and measurement frameworks at scale.

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

 

Please note this is a UK based role and requires individuals to have the right to work in this location 

  

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

  

#LI-Promoted 

 

Please read our Privacy Notice for more information on how we process the information you provide.