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Director, Data, Tech, & Ops

New York, United States

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 

About WPP Unite:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.  

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.  

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:  

  • Be Extraordinary by Leading Collectively to Inspire Transformational Creativity. 
  • Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

As the Director, Data, Tech & Operations for the Personal Care Business Unit, you will play a pivotal role in shaping the future of data operations across Unilever. You will provide strategic leadership to maintain data quality and enablement, implement robust data processes, and ensure that our data infrastructure can support both current and future business needs. 

This is a high-impact role that bridges data operations and enablement, directly influencing executive workstreams and client performance reporting. You will collaborate with cross-functioning teams to troubleshoot complex data and operations challenges. Your work will set the standard for data excellence across the Unilever account, with direct visibility to both internal leadership and the client’s measurement team. 

Key Responsibilities

  • Lead and evolve data operations, ensuring high-quality, reliable data pipelines and scalable infrastructure for ingestion, transformation, and reporting.
  • Oversee daily data workflows while identifying and implementing sustainable processes and best practices to maintain data quality and harmonization.
  • Serve as a strategic partner to analytics and client teams, bridging technical and business needs to drive actionable insights.
  • Lead data reconciliation across media buying platforms to ensure consistency and accuracy in performance reporting.
  • Manage, mentor, and develop a high-performing data operations team (2-3 direct reports).
  • Represent data operations in executive leadership forums and client-facing initiatives, championing data-driven decision-making.
  • Champion a culture of continuous improvement, creative problem-solving, and operational excellence.
  • Collaborate with performance analytics teams to enable reporting, cleanse data for modeling partners, and support executive workstreams.
  • Troubleshoot and resolve complex data and operations challenges, proactively addressing issues before they impact client deliverables.

Skills and Experience

  • Extensive experience in media and advertising, with a proven track record in data operations, engineering, and analytics within data-driven marketing organizations.
  • Advanced proficiency in SQL and hands-on experience with dashboarding tools such as Domo, PowerBI, and Tableau.
  • Strong knowledge of data pipelines, ETL/ELT processes, and Azure-based infrastructure.
  • Demonstrated success in client-facing roles, with the ability to navigate ambiguity, evolving requirements, and high-pressure environments.
  • Effective communicator, skilled at translating technical concepts and data nuances for non-technical audiences across marketing, finance, and executive teams.
  • Experience in media buying platforms, data reconciliation, and infrastructure optimization to support campaign measurement and attribution.
  • Experience with Alteryx, AWS (transferable to Azure), and advanced Excel.
  • Data visualization expertise and experience building and maintaining dashboards.
  • Management experience, ideally leading small technical teams.
  • Experience supporting large CPG clients and working within multi-tiered organizational structures.
  • Ability to articulate solutions and answer challenging data scenarios.
  • Track record of handling large-scale data quality issues and implementing corrective actions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$100,000 - $230,000 USD

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