Performance Marketing Manager

Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It’s doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men’s line called Mando.  Mando uses the same technology as Lume but has different scent profiles.

We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

Performance Marketing Manager - Job Description

Lume is a 7-year-old fast-growing personal care brand that’s transforming the deodorant category with uniquely formulated products proven to be effective for whole body odor control. Last year, we joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate growth. We recently entered retail stores nationwide and launched a men’s brand called Mando 2 years ago. We are a team of self-starters that roll up our sleeves and get the job done. Our style is collaborative, and very fast-paced so an adaptive personality is a must.

About the Role

We’re looking for a Performance Marketer to join our team and drive customer acquisition for Mando via channels that may include: Facebook, Instagram, Twitter, and Reddit. You will own the strategy, creative and media experimentation, optimization, analysis, and reporting of marketing channels goaled on driving profitable new customer acquisition. In this role, you will report to the Head of DTC (Digital Growth) of Mando and work alongside a team of highly-motivated, collaborative performance marketers and creatives.

Responsibilities:

• Own and efficiently scale customer acquisition driven through FB/IG
• Consistently hit new customer growth, CPA, ROAS, and LTV targets. 
• Quickly iterate and drive continuous improvement by forming testable hypotheses, running experiments, mining data for optimization opportunities, and revising and evolving media buying strategies.
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Strong pattern recognition and ability to identify and articulate ad creative performance learnings, why certain ads might be working better than others, and translate that analysis into clear recommendations for what to brief in or create next.
• Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
• Build and refresh granular performance reports to make the right optimizations on a daily basis.
• Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels you manage, balancing multiple measurement methodologies.
• Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.

This might describe you:

• 4+ years of work experience in an analytically challenging role, such as consulting or banking. Bonus: high-growth direct-to-consumer brand-side digital experience.
• Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself.
• Hungry to learn in a self-directed way and from those around you to become an expert
• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
• Structured thinker and communicator; ability to synthesize complex ideas into actionable recommendations with supporting rationale in a clear, concise manner
• You thrive on direct, honest, and supportive feedback
• Creative thinker who is full of ideas, but follows a structured test-and-learn approach; recognizes patterns, forms hypotheses, can clearly identify actionable next steps from test results.
• Humble and zero ego team player.
• Sense of humor -- we take our work seriously and ourselves un-seriously.

Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $81,720-$112,365, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.