Senior Brand Manager, Lume Deodorant
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About Lume and Mando Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
Lume and Mando is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
This role can be done remotely, however there may be location constraints based on where Mammoth Brands is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more.
About the Role
We are seeking a visionary Senior Brand Manager for Lume Deodorant to drive impact on a high growth product. In this role, you will drive brand performance and growth through strategic decisions related to pricing, promotion, innovation, margin, and distribution by leveraging data and insights to understand category and consumer dynamics, monitoring brand performance, and recommending optimizations. The Senior Brand Manager will also contribute to new product development from brief to launch, maintain an omni-channel calendar of key brand moments, analyze market trends and competitor activity for growth opportunities, and manage the brand budget including invoicing, PO creation, and reconciliation.
What you will accomplish
- Lead brand strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand.
- Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
- Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
- With the support of the Brand Director, contribute to the process of bringing new products to life, from project brief development to launch, using the Stage Gate process.
- Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared.
- Analyze market trends and competitor activity to identify opportunities for growth.
- Manage brand budget to include invoicing, PO creation, and reconciliation
This should describe you
- Bachelor’s degree required, preferably in Marketing, Communications, or a related field. MBA is preferred.
- 7+ years of progressive experience in brand management for consumer products, with a track record of executing marketing strategies and impactful omni-channel campaigns.
- Prior experience in beauty, personal care or lifestyle brands is preferred
- Proven experience leading cross-functional teams
- Proven experience managing a business in a matrixed environment.
- Experience developing project briefs and creative briefs.
- Strong commercial and strategic acumen, with experience in P&L and budget management
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Ability to lead through ambiguity and operate with independence.
- Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
- Curious and analytical—you dig into the data, connect the dots, and bring forward clear, actionable insights
- Proactive and resourceful—comfortable working through ambiguity and solving problems independently
Here's who you'll work with
- Reporting to Brand Director, Lume
- Working on the Lume + Mando Marketing team
- Lead cross-functional team to deliver omni-channel product launches by collaborating with Product, Finance, Creative, Marketing, DTC, Retail, and Amazon teams.
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
We can’t quantify all of the intangible things we think you’ll love about working at Harry’s Inc, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000 - $150,000 (Tier 3).
The final compensation offer will ultimately be based on several considerations, such as the candidate’s location, skill level and experience. For candidates located outside of the target geographic area, base salary hiring ranges will be adjusted accordingly. This role is primarily hiring candidates in our Tier 3 geographic areas.Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA
Tier 1: NYC Metro Area
Tier 2: Boston, D.C., & Seattle
Tier 3: All other eligible US cities
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
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