Principal Marketing Attribution Analyst

Here's what you'll do

• Serve as a strategic thought partner to Marketing, Finance, and Executive Leadership, helping shape business decisions
• Own the analytical inputs, methodologies, and decision frameworks that inform high-impact cross-functional processes including marketing budget allocation, demand planning, and financial forecasting.
• Lead the interpretation of Marketing Mix Models (MMM), incrementality studies, and other attribution methodologies to develop a holistic view of marketing performance.
• Advise leaders on the strengths, limitations, and appropriate application of different marketing measurement approaches, ensuring decisions account for uncertainty rather than false precision.
• Translate complex and imperfect data into clear, compelling narratives that drive alignment and action across technical and non-technical stakeholders.
• Partner closely with Marketing, Finance, and Analytics teams to evaluate investment opportunities, identify growth drivers, and recommend where incremental marketing dollars should be deployed.
• Develop hypotheses, pressure-test assumptions, and proactively identify opportunities and risks
• Build lightweight analytical models, scenarios, and "napkin math" to rapidly evaluate business decisions and communicate tradeoffs.
• Champion measurement best practices while balancing analytical rigor with the realities of making timely business decisions.
• Become a trusted advisor across the organization on marketing measurement, attribution, forecasting, and marketing performance.
  
  

Background & Experience

• Significant experience in marketing analytics, marketing attribution, growth analytics, or marketing strategy.
• Deep expertise with Marketing Mix Modeling (MMM), incrementality, and modern marketing attribution methodologies.
• Strong understanding of the tradeoffs, assumptions, and limitations of various attribution approaches, and the judgment to know when each should (or should not) be used.
• Strong business acumen and familiarity with the metrics that drive executive decision-making, including:
• Marketing KPIs (ROAS, ROI, CPM, CPC, CPA, incrementality, etc.)
• Financial KPIs (gross revenue, net revenue, gross margin, contribution margin, EBITDA, profitability)
• Business KPIs (LTV, CAC, LTV:CAC, AOV, retention, payback period, customer economics)
• Solid understanding of statistics and uncertainty in marketing measurement. While this is not a data science role, you should be comfortable discussing statistical concepts with technical partners and incorporating uncertainty into recommendations.
• Exceptional communication skills with the ability to simplify complex analyses into compelling business narratives and actionable recommendations.
• Highly proficient in Google Sheets and comfortable building quick analyses, business cases, forecasts, and decision models without relying on sophisticated tooling.
• Experience working cross-functionally with Marketing, Finance, and Executive Leadership.
• Programming experience (SQL, Python, R, etc.) is not required, though SQL experience is valuable. This role is focused on business leadership and analytical judgment rather than data engineering or model development.
  
  

Values that might describe you

• You naturally think like an owner and proactively identify opportunities instead of waiting for direction.
• You have conviction, but not ego. You're willing to form opinions, make recommendations, and commit to decisions while remaining open to changing your mind when new evidence emerges.
• You are comfortable making decisions with imperfect information and understand that uncertainty is an unavoidable part of marketing measurement.
• You value action over analysis paralysis and recognize that a timely 80% answer is often more valuable than a perfect answer delivered too late.
• You enjoy challenging assumptions—including your own—and are comfortable respectfully pushing back when the data tells a different story.
• You care more about helping the business make better decisions than about being "right."
• You communicate with clarity, influence through trust, and know how to tailor your message for executives, marketers, finance partners, and technical teams alike.
• You are intellectually curious and constantly seek to improve how the organization measures, understands, and invests in growth.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands 
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $142,400-$175,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.