Strategy Director / Sr. Strategy Director

Strategy Director / Sr. Strategy Director

Toronto, ON | Hybrid, 3 days in-office

Full-time, Permanent

You’re bold and culturally fluent, leading the development of game-changing brand strategies that spark audacious creative ideas and deliver meaningful business results. This is a pivotal role for a strategic leader who thrives at the intersection of culture, creativity, and commerce—and who can help brands show up in the world with relevance, resonance, and courage. You lead a multidisciplinary team of culture-obsessed strategists and makers, partnering closely with account, creative and PR leadership to shape work that challenges categories and creates fame. 

 

 

Strategic Product Leadership 

• Accountable for the agency’s strategic product, ensuring all work begins with a strong, insight-led foundation that fuels bold, category-subverting ideas.
• Foster a culture that obsesses over product, believing that strategy is the springboard to creativity that changes consumer behaviours.
• Oversee development of creative strategy, campaign architectures, communications and connections plans that lead to innovative and provocative creative outcomes.
• Push the thinking—challenging both clients and internal teams to go beyond the expected to deliver work that disrupts and drives attention.
• Regular use of AI to drive efficiency and profitability throughout our strategy services and processes.
• Inspire the internal agency team and clients with thought leadership around modern brand-building, cultural fluency, and the role of subversion.
• Ensure that social work is rooted in digital behaviour and connects brands to online culture in ways that feel authentic and thumb-stopping.
• Oversee the development of strategic creator and influencer-led strategies that fuel engagement, relevance, and shareability.
• Help clients and teams understand how to make work that’s right for the internet—and impossible to ignore. 

• Provide mentorship and ongoing development, helping team members grow in strategic rigour and compelling storytelling.
• Accountable for ongoing financial management, including project-level and department-level revenue vs expenses.
• Contribute to the development of project SOWs, ensuring we’re properly valuing the role of strategy/social and allocating the correct time that’s required for the deliverables.
• Ensure the right resources (freelance & full-time folks) are on the right deliverables while monitoring their time management to avoid overservicing or overinvestment in time. 

• Participate in new business development, owning the strategic product and actively participating in the creative development process.
• Build relationships with senior clients to shape brand, marketing, and cultural strategies that unlock long-term growth.
• Plan and host client workshops that unlock new creative opportunities and business initiatives with current and new clients.
• Help clients understand and feel safe to embrace bold, category-disrupting creative work that gets noticed and drives results.
• Lead the use of measurement frameworks that prove out the value of our work. 

• Lead our agency's awards strategy in partnership with creative leadership.
• Own the execution of compelling, high-quality case submissions for creative and effectiveness award shows.
• Work across teams to identify the right work and shape narratives that elevate our reputation and attract top talent and opportunities.
• Identify thought leadership and speaking opportunities to build mint’s brand and reputation within the industry. 

The anticipated annual base salary range for this position is $125,000–$160,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of Mint’s total rewards program.

Mint is committed to creating a diverse work environment and is proudly an equal opportunity employer.