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Senior Digital Marketing Associate

Draper, UT (Hybrid)

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

As a Senior Digital Marketing Associate on our CRM team, you’ll play a crucial role in customer retention by reducing churn and owning winback and reacquisition efforts across email, SMS, and push channels while ensuring a seamless customer experience across storefronts. You'll expand reach, optimize messaging through personalized and highly segmented customer journeys and leverage multivariate testing across discount types.

This role leads the strategic development and execution of our customer winback efforts from end to end, leveraging customer data and behavioral signals to re-engage the lapsed base. Your proven experience in lifecycle marketing, analytical rigor, and ability to deliver measurable business impact will be critical to success. You have a history of contributing to the creation of marketing strategy, the ability to organize multiple high-impact projects, and a commitment to excellence in both oral and written communication.

A data-driven mindset, cross-functional collaboration, and a customer-centric approach will make you the perfect fit.

What you’ll do

  • Develop and execute frameworks for multi-variate discount strategies (e.g., percentage off, dollar discounts, tiered, services such as a free exam or insurance benefits) across channels like email, SMS, and in-app push notifications.
  • Enhance audience targeting and message relevance using behavioral signals, purchase history, and segmentation data.
  • Build a strategy with operations to implement identified opportunities to expand reach within the current database and explore additional channel mix impact for non-contactable accounts.
  • Expand recent efforts to apply a more user friendly coupon application to email design and add variation in SMS channel within recurring outreach program while ramping up frequency to appropriate cohorts.
  • Partner with finance, marketing, design, technical and operational teams to drive business impact and improve customer outreach across digital storefronts.
  • Monitor key metrics and analyze campaign performance, prepare reports, communicate results, and provide insights to inform future campaigns.

What you'll need

  • 4+ years of experience in CRM, lifecycle marketing, or email / SMS marketing preferably in an ecommerce, direct-to-consumer business.
  • Strong analytical skills with the ability to interpret data to inform marketing decisions and generate actionable insights.
  • Prior ownership of cross-sell, upsell, renewal, or retention may substitute for winback experience or discount methodology
  • Proficiency with customer data platforms (CDPs), marketing automation tools (e.g., Iterable, Braze, Klaviyo), and campaign analytics.
  • Hands-on experience with multivariate testing in campaign optimization.
  • Proven track record of developing and executing retention strategies and personalization frameworks across channels.
  • Able to drive innovation and enhance customer experiences by collaborating with stakeholders across multiple business functions
  • Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth.
  • Demonstrated success advancing marketing strategy while also executing day-to-day work.
  • Attention to detail and a strong sense of ownership over quality and accuracy with excellent project management and organizational skills.

Perks

  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-Hybrid

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