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Senior Analyst, CRM

Draper, UT (Hybrid)

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

As CRM Analyst, you will help shape data-driven strategies that enhance the customer experience. You will be part of a complementary team supporting data-driven decision making. You'll collaborate cross-functionally with the 1-800 Contacts CRM team to deliver impactful analytics, develop meaningful metrics, and uncover insights that drive customer retention. This is a great opportunity to grow your career while influencing the future of CRM analytics at a leading, customer-focused company.

What you’ll do

  • Provide strategic insights to enhance customer retention through CRM efforts, supporting CRM leaders and planners through actionable insights
  • Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization
  • Support CRM optimization initiatives across channels like email, text, app notifications, outbound calling, and present findings to refine future analyses
  • Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members
  • Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership
  • Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes
  • Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals
  • Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Tableau, Excel, SQL, and more
  • Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively
  • Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations

What you'll need

  • Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Engineering, Economics)
  • 3+ years of data analyst experience in a corporate setting
  • Experience with data visualization tools (e.g., Tableau, Power BI), and dashboard software for reporting and analysis
  • Skilled in using SQL, Python, or R for data analysis, along with advanced Excel capabilities
  • Hands-on experience with statistical modeling such as regression analysis, time series forecasting, and A/B testing
  • Proven ability to build and apply performance models such as ROI, customer lifetime value (CLV), and break-even analysis to evaluate business strategies

Why we will love you

  • Excellent written communication skills with the ability to present complex information clearly
  • Ability to thrive in a fast-paced environment, manage tight deadlines, and consistently demonstrate strong attention to detail
  • Team-oriented with strong problem-solving and decision-making skills

Perks

  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-Hybrid

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