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Public Relations Manager

Zürich, Zürich, Switzerland

About 21Shares

21Shares makes investing in digital assets as easy as buying shares using your conventional broker or bank. Investors can purchase our crypto ETPs easily, safely and securely in a regulated framework on the SIX Swiss Exchange in USD, Euros and GBP, on BX Swiss in CHF, on Boerse Stuttgart in Euros, on DB Xetra as well as Wiener Boerse ( Vienna Exchange) in Euros. We offer the most expansive suite of crypto ETPs available on regulated European exchanges.

Founded in 2018, 21Shares is led by a team of talented entrepreneurs and experienced professionals from the asset management and banking industry. Headquartered in Zurich, the company has launched several exchange-traded products such as NEAR and ONDO in the last twelve months

 

About the Role:

21Shares is seeking a highly motivated Public Relations Manager to join our fast-paced and nimble in-house Communications/PR team supporting the 21Shares brand. In this role, you will support the team by externally promoting our products and brand to the business, finance, technology, and crypto press. In addition, this role will help coordinate critical timelines, calendars, and preparation for industry events, award submissions, and news coordination with our social and marketing teams. Candidates should be comfortable managing agencies and have pre-existing relationships with reporters. 

 

Key Responsibilities

  • Execute the overall communications strategy for 21Shares
  • Write and update press releases and other press and marketing materials
  • Coordinate speaking opportunities and media outreach at external events, working closely with the Marketing team and PR agencies
  • Organize and maintain industry conference/events/awards calendar and help identify opportunities to place key executives at events that will support greater company objectives
  • Develop close working relationships with PR agencies on:
    • Monitoring industry news and flag issues and trends and relevant coverage, track and maintain media coverage
    • Media pitches for reporters
    • Rapid commentary opportunities
  • Brainstorming ideas on ways to leverage 21Shares product initiatives
  • Develop strong relationships cross-functionally (Sales, Product, Engineering, Research) for commentary, thought leadership and review

Qualifications

  • 3+ years of experience at a PR agency or in-house at a fintech or crypto company
  • Bachelor's degree in Journalism, Communications, or Public Relations
  • Strong writing skills required
  • Become a crypto nerd – have the desire to follow and understand current events and how the media covers them
  • Ability to communicate news-worthy topics to the press
  • Experience and understanding of the crypto industry is a plus
  • Startup mentality and experience are a plus
  • Pre-existing relationships with reporters in the business, finance, technology, and crypto sectors
  • Fluent in English; bonus if fluent in German or Italian 

 

This role can be based in Zürich, London, or New York and will be expected to work from either our Zürich, London, or New york office in a hybrid model Monday - Wednesday.

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