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Social Media Manager

New York, New York, United States

21Shares is the world’s first and largest issuer of digital asset ETPs, with the mission of making investing in digital assets accessible to all.

With offices in New York, London, and Zurich, the team is dedicated to revolutionizing digital asset investing by bridging the worlds of traditional finance and decentralized finance.

Since 2018, 21Shares has supported investors in gaining access to digital asset products worldwide. 21Shares now manages ~$7 billion in assets with over 50 exchange-traded products globally, including the first spot Bitcoin and spot Ethereum ETPs. Most recently, the firm launched six US-domiciled digital asset ETFs including ARKB, one of the largest spot Bitcoin products in the industry. 

About the Role

21Shares is seeking a creative Social Media Manager. This individual will be responsible for managing social media strategy and presence across various platforms. The ideal candidate will have a deep understanding of social media marketing, excellent content creation skills, and the ability to engage with the online community

Key Responsibilities

  • Develop and implement a comprehensive social media strategy that aligns with 21Shares’ marketing goals and objectives
  • Manage and maintain social media presence across multiple platforms
  • Work with external partners to produce partner content, reports, and co-marketing with vendors and other non-contracted industry partners
  • Measure the success of social media activities using analytical tools and provide reports on ROI and performance metrics to guide future strategies
  • Identify gaps in our existing messaging and define ways to strengthen our brand and voice
  • Develop and manage social media campaigns and contests to drive engagement and brand awareness
  • Ensure brand consistency and compliance with social media policies and guidelines

Qualifications: 

  • Bachelor’s degree in marketing, communications, or related field
  • 2-4 years experience managing Twitter and Linkedin accounts
  • Must live in the continential United States
  • Proven track record of success in developing and implementing social media strategies
  • Excellent content creation and writing skills
  • Experience with social media management tools and analytics platforms. 
  • Ability to work collaboratively in a fast-paced, professional service environment

(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $80,000 - $110,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

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