Associate Manager, Social & Community Marketing

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

2K Japan is seeking an Associate Manager, Social & Community Marketing to support our efforts in social media engagement, community building, and influencer marketing for our console titles.

This role is ideal for someone who understands Japan’s gaming community, stays up to date with local social media and influencer trends, and has experience in community engagement.

You will work closely with internal teams and external partners to help grow 2K’s presence in Japan by fostering strong player communities and collaborating with influencers to promote our games.

Key Responsibilities

Social Media & Community Engagement

• Develop and implement strategies to grow 2K Japan’s official social channels (X, YouTube, and others), engaging with players and fostering a strong community.
• Monitor community sentiment and use data-driven insights to develop strategies that enhance engagement.
• Support the creation and localization of social content, ensuring it resonates with the Japanese audience.
• Organize and execute community activations, such as online tournaments, fan events, and in-game initiatives.
• Work closely with regional and global teams to ensure all messaging aligns with 2K’s global brand voice.

Influencer Marketing

• Identify, develop, and manage relationships with gaming influencers, VTubers, and content creators to amplify 2K’s brand reach.
• Coordinate influencer campaigns, ensuring brand alignment and maximizing engagement impact.
• Collaborate with external agencies and internal teams to execute effective influencer activations.
• Track influencer performance and community engagement, providing insights to optimize future collaborations.
• Negotiate partnerships and sponsorships to maximize ROI for influencer collaborations.

What Will Make You A Great Fit

• 3+ years of experience in social media, community management, or influencer marketing within the gaming or entertainment industry.
• Strong understanding of the Japanese gaming community, social media trends, and influencer landscape.
• Strong familiarity with Japanese entertainment subcultures (anime, manga, cosplay, Pixiv, NicoNico, etc.).
• Familiarity with console gaming marketing (PlayStation, Xbox, Nintendo Switch).
• Experience managing social media platforms (e.g., X, YouTube, TikTok, LINE, Discord) and optimizing social media campaigns.
• Strong communication skills in Japanese (native level) and English (business level preferred).
• Data-driven mindset with experience in social listening, analytics, and reporting tools.
• Passion for gaming, particularly 2K’s titles or Western console games.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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