Senior Manager, Brand Marketing - 2K Sports

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

We are looking for a Senior Manager, Brand Marketing to lead strategic brand marketing efforts for the WWE 2K franchise who will ultimately define the relationship between our products and our passionate global community. This is a unique opportunity to drive brand strategy and creative execution for one of the most dynamic, personality-rich IPs in gaming.

You will play a pivotal role in shaping go-to-market strategies, leading cross-functional campaign planning, and collaborating with WWE and Visual Concepts to amplify the franchise’s global reach and cultural impact. You’ll own high-profile marketing initiatives from concept through execution, helping define how WWE 2K shows up across media, content, partnerships, and beyond.

We’re looking for a strategic storyteller who thrives at the intersection of sports entertainment, pop culture, and gaming. You understand brand building in a digital-first world and are unafraid to champion bold ideas that energize our fans and evolve our brand. You’ll need to be highly collaborative, endlessly curious, and relentlessly player-first in your approach.

What You’ll Do

• Lead global brand strategy for WWE 2K, driving multi-channel campaign development in collaboration with Product, Creative, Social, Community, and Media teams.

• Develop and execute global announce and launch campaigns, including trailers, cover athlete reveals, experiential activations, co-marketing programs, and influencer integrations.

• Translate strategic priorities into best-in-class creative assets and content that entertain, inspire, and grow fandom.

• Serve as the primary brand stakeholder in cross-functional campaign meetings, ensuring alignment across development, publishing, and WWE stakeholders.

• Partner closely with the WWE team on co-branded initiatives, talent activations, and milestone moments tied to WWE tentpole events (e.g. WrestleMania, SummerSlam).

• Drive ongoing brand health by building and executing always-on player engagement and Live Service strategies, including content drops, seasonal beats, and in-game campaigns.

• Actively manage the creative development pipeline, providing clear and actionable feedback to internal and external agencies to ensure assets are on-brand, on-brief, and on-time.

• Track key campaign KPIs and performance metrics in partnership with Analytics and Commercial Strategy teams, applying insights to optimize future campaigns.

• Deepen our relationship with our players and gain an understanding of our target audiences through ongoing research, focus groups and surveys
   

What Will Make You a Great Fit

• Strategic Brand Leadership: You’ve built or led global marketing campaigns for entertainment, gaming, or consumer brands. You’re comfortable driving high-level strategic vision and tactical execution.

• Digital-First Mindset: You understand the nuances of entertainment IPs—balancing brand authenticity, fan service, and cultural relevance with commercial performance all within today’s digital landscape.

• Creative Acumen: You have a strong eye for creative excellence, with experience developing compelling trailers, social content, influencer campaigns, and marketing assets that break through.

• Cross-Functional Influence: You know how to align stakeholders across departments and manage complex relationships with IP holders, studios, and agencies.

• Cultural Fluency: You’re tapped into pop culture, trends, and internet communities. You know what’s working in the world of sports entertainment, and how to authentically engage fans.

• Operational Excellence: You’re an expert in managing timelines, budgets, and competing priorities. You can juggle multiple high-stakes projects without missing a beat.

• Player-First POV: You genuinely love gaming and sports entertainment, and you constantly think about how to add value for players across every touchpoint.

• Teamwork and Collaboration: Help cultivate a culture of collaboration and camaraderie that inspires innovation 

Qualifications

• 5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech.

• Proven experience leading high-impact go-to-market campaigns with cross-functional teams.

• Deep understanding of brand strategy, marketing performance metrics, creative development, and media planning.

• Able to translate data into actionable insights to inform strategies 

• Experience working with licensed IP or talent-driven brands is a strong plus.

• Familiarity with PC & console gaming (PlayStation, Xbox, Steam); bonus if you’ve worked on live-service games or fandom-driven communities.

• Strong written and verbal communication skills with a knack for storytelling and presentation.
   

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $123,200 and $165,00 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.