Senior Associate / Associate Manager, Asia Marketing

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#LI-Hybrid

Who We Are:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13 and Cat Daddy Games. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

Summary:

The primary objective of this role is to manage and operate 2K Korea’s social media channels in close, cross-functional collaboration with the 2K Asia marketing team to expand brand reach and ensure global "Big Beats" resonate within the local market.

This position is a high-stakes, execution-oriented position responsible for brand equity and growth of brand awareness for 2K’s AAA blockbuster PC and Console franchises—including NBA 2K, Sid Meier’s Civilization, and Borderlands.

Responsibilities:

Social Media & Community Operation

• Plan and manage 2K Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
• Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting
• Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
• Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies

Data-Driven Analysis & Insights

• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
• Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.

Social Listening & Sentiment Analysis

• Monitor discussions across gaming forums, social media, and other digital platforms.
• Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations.

Marketing Execution Support

• Provide marketing execution support to the team based on the practice experience of gaming market, online community, PR and influencer market landscape

Key to success in this role:

• 3 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing. Candidates with more extensive experience may be considered for a more senior role
• Exposure in planning and executing Marketing and Communications strategies to meet company objectives
• Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support
• Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
• Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
• Strong communication and collaboration skills, with experience working across multiple teams.
• Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated.
• Proficiency in Korean and English (written and spoken)
• An experience in operating social media platforms appreciated
• Social mavens and community leaders, a plus.