Lead Analyst, Revenue Strategy & Analytics

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

2U is seeking a highly analytical and technically proficient Lead Analyst to join our Revenue, Analytics team. This individual will serve as a critical liaison and analytical lead in our partnership with Red Ventures (RV), ensuring robust understanding, evaluation, and communication of RV's performance across both edX and our broader MarTech initiatives. The Lead Analyst will also contribute to special projects, including leading and enhancing our TCA (revenue prediction) table testing framework.

Responsibilities Include, But Are Not Limited To:

Analysis

• Independently assess and communicate performance metrics related to paid landing page testing, return on ad spend (ROAS), and revenue attribution and recognition.
• Provide clear, actionable analysis on how revenue is generated, tracked, and optimized through various marketing initiatives.
• Lead the improvement and testing of TCA tables to ensure accuracy and enhance business insight.
• Collaborate with Finance and Strategy teams to align performance metrics with broader business goals and financial reporting.
• Utilize SQL, Excel, and data visualization tools to drive in-depth insights and recommendations.

Partner Management

• Act as the analytical hub for all Red Ventures-related performance discussions, synthesizing data insights for executive and leadership decision-making.
• Partner closely with Red Ventures and Internal Marketing teams to understand testing strategies and expected impacts across various channels.
• Serve as the primary point-of-contact for Red Ventures testing timelines, performance expectations, and results dissemination.
• Effectively communicate performance insights to executive leadership and cross-functional stakeholders.

Project Management

• Support the execution of strategic analytics initiatives, including, but not limited to Data Science and Red Ventures-related projects.
• Coordinate project timelines, align cross-functional inputs, and ensure data and analysis are ready to support business objectives.
• Provide structured analytical contributions and insights across teams to ensure project goals are met and tied to program success.

Things That Should Be In Your Background:

• Bachelor’s degree in Finance, Economics, Statistics, Data Science, or a related technical field.
• 5+ years of experience in an analytical role with demonstrated success in marketing analytics and financial performance evaluation.
• Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
• Deep understanding of ROAS, revenue recognition principles, and digital marketing performance metrics.
• Excellent communication and stakeholder management skills with a proven ability to influence cross-functional teams.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $86,400 - $103,700, with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. 

About 2U LLC

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.