Vice President, Enrollment Operations

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Vice President of Enrollment Operations is a strategic and operational leader responsible for driving the effectiveness, efficiency, and quality of 2U’s enrollment operations across its Degree and Executive Education businesses. This executive oversees the full enrollment lifecycle, ensuring a seamless, high-quality experience for prospective learners and strong alignment with marketing, technology, and university partner teams.

The role focuses on organizational design, process optimization, technology integration, and team development. Success in this role will be measured by the strength, scalability, and consistency of 2U’s enrollment engine.  This role will focus on designing and guiding the overall strategy for the enrollment team and will not directly engage in recruitment or admissions activities, directly evaluate individual student recruitment or admissions staff, or directly manage recruiters or their managers.  

Responsibilities Include, But Are Not Limited To:

Strategic Leadership

• Develop and deploy a scalable, data-informed enrollment strategy aligned with 2U’s goals.
• Partner with Marketing, technology, and University Partnerships to ensure tight integration between lead generation, admissions operations, and student onboarding.
• Establish the vision and roadmap for future-state enrollment systems, automation, and service models that enhance efficiency and transparency.
• Represent Enrollment as part of the company’s senior leadership team, providing insight into market dynamics, performance, and opportunities for improvement.

Operational Excellence

• Oversee enrollment operations across domestic and global teams, ensuring consistent processes, compliance, and a best-in-class learner experience.
• Drive process improvements that reduce friction and enhance quality from inquiry to registration.
• Develop policies and strategies to guide managed teams activities. 
• Collaborate with Technology and Business Operations to modernize systems and integrate data across CRM, communication, and reporting platforms.
• Build strong operational alignment between Marketing, Enrollment, and Academic Operations to ensure clarity of ownership and seamless learner transitions.

Team Leadership

• Lead, mentor, and develop a large, distributed team of enrollment leaders, managers, and specialists.
• Delegate authority effectively to subordinates and their teams to execute 2U’s strategy. 
• Foster a culture focused on accountability, collaboration, and continuous improvement.
• Ensure training, coaching, and professional development programs equip teams to deliver high-quality engagement with prospective learners.

Data and Insights

• Partner with Analytics, Marketing, and Finance teams to monitor funnel performance, and identify opportunities for improvement.
• Use data and insights to diagnose friction points, inform marketing and operational strategies, and improve contact quality, service and throughput.
• Support the development of shared reporting frameworks that increase visibility across the full learner acquisition funnel.

Cross-Functional Collaboration

• Partner with Marketing on lead flow, creative alignment, and campaign performance optimization.
• Collaborate with Product and University Partner teams to ensure accurate program representation and launch readiness.
• Work closely with Technology, Finance, and Analytics to improve forecasting, resource planning, and system integration.

Things That Should Be In Your Background:

• Master’s degree perferred or equivalent leadership experience.
• 10+ years of progressive leadership in enrollment, operations, or student services preferably within large, matrixed, or high-growth education environments.
• Demonstrated experience leading large teams and transforming complex processes through technology, automation, and service design.
• Proven collaborator with strong cross-functional influence and communication skills.
• Deep understanding of digital marketing, CRM systems (SalesForce), and the learner acquisition funnel.

Other Attributes That Will Help You In This Role:

• Strategic thinker who combines analytical rigor with operational execution.
• Empathetic leader who develops and empowers high-performing teams.
• Strong collaborator who drives outcomes through partnership and shared accountability.
• Passionate about expanding access to high-quality education and delivering an exceptional learner experience.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($153,300 -$193,700), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. 

About 2U LLC

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.