Portfolio Strategy & Product Marketing Manager

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We’re Looking For:

The Senior Manager of Portfolio Strategy & Product Marketing plays a pivotal role in shaping our product portfolio. Operating at the intersection of Strategy, Marketing, and Product Development, this role focuses on identifying new opportunities to meet evolving market demands while maximizing the value of our current offerings. You will collaborate cross-functionally across the business and engage directly with our valued partners.

This position is best suited for a curious, analytical, and commercially focused individual capable of connecting the dots between art and science. Candidates with one of the following backgrounds may be a good fit: Research, Business Intelligence/Analytics, Ed-Tech/Education, Product Strategy, Learning & Development or Marketing.

Responsibilities Include, But Are Not Limited To:

• Portfolio Strategy
  • Identify and cultivate high-impact content opportunities that align with market demand, skill gaps, and organizational objectives.
  • Evaluate potential product opportunities by assessing their market viability, learner relevance, and strategic fit.
  • Manage and optimize the product portfolio to ensure it reflects current market needs and learner expectations, designing strategies to refresh and expand offerings.
  • Assess and prioritize partnership opportunities, engaging with current and prospective partners to provide strategic guidance that maximizes impact and positions initiatives for long-term success.
  • Support the teams focused on learning product improvements while monitoring the impact of new initiatives on learner satisfaction.
  • Provide input into learning experience design and best practices to prioritize quality at scale.
• Product Marketing 
  • Conduct in-depth research to identify emerging trends and competitor benchmarks to inform strategy, value proposition, and positioning.
  • Become an expert on the learning product and relevant competition in the EdTech sector; synthesize data to shape and future-proof the content portfolio.
  • Analyze competitor product pricing to inform changes to pricing strategy, including pricing for new models.
  • Help to position learning experiences and improvements effectively to B2C learners.
• Performance Analysis 
  • Analyze product performance, user feedback, and outcomes to inform improvements and guide product strategy.
  • Translate insights into actionable recommendations that enhance the customer experience and improve satisfaction metrics.
  • Communicate progress, findings, and recommendations effectively across the organization, contributing to the creation of dashboards, reports, and presentations for internal stakeholders.

Things That Should Be In Your Background:

• Bachelor’s degree (Masters degree preferred)
• 5–7 years of relevant experience
• Excellent communication and collaboration skills across technical and non-technical teams
• Ability to work independently and flexibly across global teams and time zones

Other Attributes That Will Help You In This Role:

Bonus skills that are preferred, not required

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include: 

2 complimentary Getsmarter short courses per year

Subsidised medical aid with Discovery Health Medical Scheme

4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit

Employee Assistance Program (EAP)

Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. 

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.