Roofing Sales Team Lead

Roofing Sales Team Lead 

Position Overview

The Roofing Sales Trainer will be responsible for designing and delivering engaging training programs for new and existing sales representatives, with a primary focus on door-to-door sales strategies. This role combines in-classroom learning, field shadowing, and on-the-job coaching to ensure reps are confident, knowledgeable, and ready to exceed performance expectations.

Key Responsibilities

• Door-to-Door Sales Coaching

  • Train reps in door-knocking strategy, including lead generation, pitch scripting, overcoming objections, and safety protocols.

  • Role-play and simulate real-world scenarios to improve D2D communication and confidence.

  • Monitor and shadow field activities to provide real-time feedback and coaching.

• Onboarding & Sales Ramp-Up

  • Lead onboarding sessions for new hires with structured ramp-up plans and sales goal timelines.

  • Coordinate with sales leadership to track new hire progress and identify coaching opportunities.

• Performance Analysis & Continuous Improvement

  • Analyze sales KPIs to identify training needs and performance gaps.

  • Work with management to improve underperformers and accelerate high-potential reps.

  • Maintain documentation of training sessions, progress, and certifications.

• Cross-Team Collaboration

  • Partner with Sales Managers, HR, and Marketing to align training efforts with company goals.

  • Stay updated on industry trends and competitor strategies to inform curriculum updates.

Requirements

• 3+ years of experience in roofing or construction sales, with proven success in door-to-door sales

• 1+ years of experience in training, coaching, or team leadership preferred

• Excellent public speaking, communication, and interpersonal skills

• Strong organizational and time-management abilities

• Proficient in using CRM systems (AccuLynx, preferred)

• Comfortable working in both classroom and field environments

• Valid driver’s license and willingness to travel as needed