Senior Product Marketing Manager (m/f/x)

The role

As Senior Manager for International Product Marketing you will be part of the Global Brand Team based in our Berlin headquarters. You’ll be responsible for driving excitement and engagement with our physical and digital product portfolio to  support the growth of our 6 brands across 18 markets, closely collaborating with various stakeholders from Product, Marketing and Creative Teams.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Support the expansion and strengthening of HelloFresh group’s product offering through strategic initiatives and go-to-market plans 
• Provide Insights for new product development and growth of existing products
• Develop product positioning that align to USP’s across the HFG brand portfolio, in close alignment with Global Brand Strategy. 
• Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps.
• Collaborate with Strategic Product and Marketing Communication teams to deliver product messaging that reinforce brand benefits, drive product marketing and commercial metrics
• Consult on product related consumer research projects, working closely with the Global Consumer Insights team.

What you’ll bring

• Relevant university degree in Marketing, Business or other related field of study.
• 6+ years' experience in Product Marketing, Brand Management,Marketing Communications, or product management, preferably in eCommerce and/or food products.
• Proven track record of developing product marketing plans from positioning through to execution and demonstration of its impact.
• Experience in & knowledge of digital marketing channels and proven track record of successful new product launches
• Experience mining various data sources and connecting them to form tangible insights.
• Ability to stay focused, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment.
• Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com