Design Lead (m/f/x)

The role

You will be part of the Global Brand Team based in our Berlin studio. As an expert in graphic design with considerable experience in the field, you will maximise the potential and creative output of the global design team. You will contribute to growing the team’s skills & identifying each team member’s strengths and weaknesses while improving teamwork, collaboration and all deliverables. You will act as a bridge between the design team and other cross-functional teams, closely collaborating with stakeholders from Product, Marketing, Creative, and Customer Insights. This position reports to the Head of Design.

Skilled to make decisions based on customer and business insights, as well as current design trends, you will also act as an advocate for the power of creativity. Able to oversee every aspect of a project with both efficiency and effectiveness, your role would also be to leverage creativity while meeting the project’s business objectives.  

You need to bring a lot to the table – impressive design and problem-solving skills, an ability to innovate but also teamwork skills like people management, communication, accountability, collaboration, adaptability to change, active listening, empathy. 

Bringing out the best in the design department you would thus contribute to the growth of our 6 brands across 18 markets. Above all, we are looking for people who will make HelloFresh better.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Build design systems within the Creative Studio Team while translating high level concepts to actionable work and creative guidelines.
• Direct the design execution across print, illustration, digital, photo and video.
• Oversee the implementation of the brand CI across all touchpoints while producing core brand design assets.
• Provides regular guidelines and feedback to the in house creative team to ensure best in class creatives.
• Build and oversee specialist style guides for the department according to overall brand look and feel based on CI Guidelines.
• Drive innovation in styles and build design systems scalable across markets.
• Work on ATL campaigns including TV and OOH as well as performance advertising and social media campaigns and executions
• Manage a team of designers.
• Collaborate with internal teams and departments as well as external agencies within an agile development environment.
• Ensure alignment of activities with brand strategy and values.
• Champion and drive continuous creative improvement efforts within the team.

What you’ll bring

• Senior professional with 7+ years’ experience in creative leadership. Agency experience is a massive plus.
• A strong portfolio of award-winning work (both ATL and BTL)
• Expertise in Photoshop, Illustrator, InDesign, Figma.
• Experience in Firefly, Midjourney
• Ability to forecast/plan creative resources grounded in data.
• Connect creative execution and measure them against business strategy.
• Budget planning and management experience.
• Understanding of testing setups and optimisation.
• Performance-oriented mindset.
• Collaborative personality, but not too shy to make decisions and be held accountable.
• Ability to manage stakeholders and operate in an international environment.
• Experience in leading and developing a high-performing Design team.
• Ability to set and maintain processes and structures.
• Comfortable in communication and negotiation with Executive Stakeholders.
• Experience with JIRA or other project management systems.
• Conceptual thinking.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com